Episodes

  • How Sears Used Catalogs to Reshape America

    How Sears Used Catalogs to Reshape America
    Apr 25 2024
    This is a free preview of a paid episode. To hear more, visit rubenugarte.substack.com

    In the first ever Stratagems episode, we will deconstruct one of the most iconic American retailers of the past 150 years. However, this is not the big box Sears you may know. This is the mail order catalog Sears, before it ever opened a single retail store. This is the Sears that reshaped America during the early 19th century and was led by its iconic …
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    45 mins