In this episode of Small Business Origins we speak with Marissa Fernandez, founder of Marissa Fernandez LLC, an executive coaching company. Tune in as we discuss Marissa's journey from climbing the corporate ladder to starting her own business, how coaching can help both individuals and companies perform better, and mindset shifts around money and confidence that are critical for entrepreneurial success.

Main Discussion Points:

- Marissa didn't initially consider entrepreneurship. She followed a traditional corporate path inspired by her parents' careers (timestamp 00:09:44).

- Getting laid off from her CMO position during the pandemic, though difficult, prompted Marissa to reflect and realize where her true passions and talents lie - in developing teams and talent (00:15:51).

- Marissa suggests giving yourself a timeline (she gave herself 6 months) when trying out entrepreneurship, so it feels less daunting (00:17:29).

- Pricing coaching services higher actually helps attract more committed clients (00:30:20).

- Coaching is most useful for ambitious, high-performing people who want to reach their full potential (00:35:53).

- Examining money mindset and beliefs around stability and earning potential is key for entrepreneurs (00:41:53).

Guest Bio:

Marissa Fernandez is the founder of Marissa Fernandez LLC, an executive coaching firm. She has over 15 years of marketing leadership experience at major companies like Procter & Gamble, the NFL, and others.

Tweetables:

"If somebody reacts and says, that's a lot of money, when I say whatever the price is, I don't try to talk them out of that thought. It is a lot of money. And my clients who are ready to make that investment in themselves then show up to each coaching session, ready to grow, unafraid to look at their blind spots..." (00:30:43)

Links Mentioned:

Marissa Fernandez Online

Marissa Fernandez Instagram

Marissa Fernandez LinkedIn

Beefy Marketing

Small Business Origins Online

John Kelley's Links

Wingman (Sponsor)

**Trigger Warning** We discuss some pretty heavy topics such as veteran & first responder suicide, mental health, life stressors, etc... We also use some colorful language. Nothing here is overtly offensive, but you should use caution listening around children, or those sensitive to these subjects.

Join us as we discuss veteran and first responder mental health with Wes Drake from Camp Comrade and Jason and Patty Corthell from Guardian Grounds Ranch. These guests represent non-profit organizations focused on supporting veterans and first responders through initiatives related to mental health, community, and healing spaces in nature.

Why is this important? Answering the call to serve, whether in the military or as a first responder, comes with tremendous sacrifice and exposure to traumatic situations that can have lasting psychological impacts. Too often, the invisible wounds of mental health struggles go untreated for these heroes. Providing adequate mental health support for veterans and first responders is crucial - they put their lives on the line to protect us, and we owe it to them to ensure they get the care and resources they need to heal from the mental and emotional tolls of their service. By prioritizing veteran and first responder mental wellness, we can help prevent issues like PTSD, depression, substance abuse, and suicide from devastating those who have already given so much for their communities and country.

Key Discussion Points:

- The importance of community, camaraderie and peer support for veterans and first responders (timestamps 00:29:07, 00:29:58, 00:57:10)

- Why spouses and family members also need support and resources (timestamps 00:27:30, 00:36:01)

- How traumatic experiences can impact mental health for veterans, first responders and their families (timestamps 00:52:02, 00:53:54)

- The lack of dedicated inpatient and counseling resources tailored for veterans and first responders (timestamps 00:46:47, 01:19:07)

- How sharing stories and being vulnerable helps reduce stigma around mental health (timestamps 00:31:01, 00:55:55)

- The vision to provide trauma-informed counseling, peer support spaces and inpatient facilities specifically for veterans and first responders (timestamps 00:50:15, 01:18:00)

Guest Bios:

Wes Drake - Co-Founder of Camp Comrade, a non-profit providing recreational camps and peer support for veterans. Wes has experience as a combat veteran in the Army.

Jason Corthell - Jason is a fourth generation firefighter and Marine Corps Veteran. He is the President and CEO of Guardian Grounds Ranch and enjoys the pursuit of a better life for veterans and first responders.

Patty Corthell - Co-Founder of Guardian Grounds Ranch. As spouse of a veteran & first responder, Patty provides crucial perspective and support.

Key Quotes:

"I think it's a, like, bullsh*t answer when people say, hey, you know, they're just a wife of a first responder or husband of a first responder, like, they're not a part of that, you know, they they're not an actual veteran." (00:03:54)

"Everything happens for a reason, and we always wind up so much better in whatever it is that we wind up doing even if we thought it was something different." (00:06:51)

"When I see my family struggle, I'm like, this is because of what I do for a living. Like, it has to be." (00:27:40)

Links Mentioned:

Guardian Grounds Ranch

GGR...

Tune in as John The Marketer interviews Brian, the founder of a successful parking lot litter cleanup business. Brian shares how he started the business over 40 years ago with just $250 and has grown it to generating over $600K in annual revenue. He discusses the equipment needed, pricing models, target customers, and why he chose to write a book to teach others the business instead of franchising.

Key Discussion Points:

- How Brian got the idea to start a parking lot litter cleanup business from seeing his father do similar work when he was young (00:03:38)

- The specialized hand tools and cost to start the business (00:13:15 - 00:15:34)

- Typical pricing structure and how much money can be made in this business (00:11:03 - 00:12:21)

- Target customers are commercial property management companies (00:09:47)

- Why a book for teaching the business instead of a franchise model (00:17:30 - 00:19:14)

- Brian's most successful student who has built a nationwide parking lot litter cleanup business (00:21:06)

Tweetables:

"Fortunes can be made cleaning up after others. So, that kind of sparked an idea." (00:03:38)

"It's recession proof. It's pandemic proof. People litter. They always have." (00:32:25)

Guest Bio:

Brian Winch is the creator and author of Cleanlots - America's Simplest Business. Brian grew his dad's side gig into a six-figure business starting with little money, skills and education. He can show you how to start and operate a simple business based from home and make money from a green service that's almost as easy to do as going for a walk.

Links Mentioned:

Cleanlots Online

Cleanlots Facebook

Cleanlots YouTube

Cleanlots LinkedIn

Beefy Marketing

Small Business Origins Online

John Kelley's Links