No, we're not just sharing a bunch of unpopular opinions in this She Built This episode...

We don't kick it off by saying, "I don't know who needs to hear this..." but we DO dive into the world of online business and unpack some of the myths, tricks, blanket advice, and generic business building tips you see flying around on the internet.

I'm joined by special guest, Jessica Lackey, to debunk myths about online business and more.

What's inside the episode:

• Inbound vs. outbound
• Marketing vs. relationship-building (how even THAT sounds sleazy!)
• Scaling
• The elusive, yet magical seven-figure mark of success
• Is it a niche or is it a pattern?
• Reels - are we doing this? Yay or nay?
• Cultivating a playlist vs. pushing noise into the feed
• Finding communities that are a good fit
• And so much more!

About Jessica Lackey

Bio:

Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.

Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.

Connect with Jessica:

Listeners can connect with Jessica, take her free Radical and Rooted Business Lifecycle Assessment, and learn about her services, including next steps by visiting the following link https://www.jessicalackey.com/welcome

Website:

https://www.jessicalackey.com/

Social links:

Instagram: https://www.instagram.com/jessicalackey_consulting/

LinkedIn: https://www.linkedin.com/in/jessica-lackey/

Twitter: https://twitter.com/jslackey

YouTube: https://www.youtube.com/@jessicalackey

About your host, Emily Aborn

I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Book a Strategy Session with Me

Content with Character Podcast

Friendships can be challenging...

Regardless of who you are. No matter whether it's a friendship with a coworker, colleague, fellow business owner, or BFF from grade school. As my guest Danielle Bayard Jackson shares in this episode, female friendships are especially complex while being incredibly important!

Because I've had my fair share of complex and complicated female friendships throughout my life, I had many questions! I thought you might as well, so I decided to bring in an expert in the matter, Daniel Bayard Jackson, who believes that it's worth fighting for our friendships.

Danielle is a female friendship coach and educator who speaks about platonic women relationships and the science behind it. Her podcast, Friend Forward, is dedicated to teaching us how to create and maintain better female friendships.

We get into:

• What makes female friendships so unique and different
• Why female friendships are worth fighting for
• Whether or not you should strive to find friends outside of business and / or entrepreneurship
• How to find friends
• And more!

Danielle Bayard Jackson is a female friendship coach and educator who speaks nationally about the science of women’s platonic connections. Her coaching business, Friend Forward, is dedicated to teaching women how to create and maintain better female friendships.

Danielle’s expertise has been featured in The New York Times, NBC News, Psychology Today, Wall Street Journal, FORTUNE Magazine, and Oprah Magazine, various talk shows and a host of other media outlets.

A former high school teacher, Danielle now uses her teaching skills as an educator to coach women through common friendship conflicts. As a member of the American Sociological Association, she uses the latest research to create practical, tangible strategies to help women create more depth in their platonic relationships. Companies like TikTok, the NBA, NFL, and Etsy have all booked Danielle as a speaker to address the topic of connection psychology.

As the resident friendship expert for the global app Bumble For Friends, Danielle shares her insight weekly on The Friend Forward Podcast, has several viral videos on TikTok, and recently signed a book deal to bring her practical, research-based strategies to the masses in May 2024 (tentatively titled Fighting for our Friendships).

Website

Book: Fighting for Our Friendships

Instagram

About Emily Aborn Content Copywriter and Podcast Host:

Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.

Website

Instagram

Facebook

LinkedIn

Content with Character Podcast

Today’s episode is a bit of a different one!

It’s not a tips, how-to’s, action steps kind of episode, it’s the story. A story of where art meets science and the power of smell to transport us.

Today's episode is featuring Helida Dodd, owner of Marbella Perfumes, who loves bringing stories and scents together in a powerful way.

We get into how she started, where the path in the road took her on a totally different journey, and some of the things she has to face and overcome as a product-based, artisan business owner.

Our conversation covers:

• How Helida went from engineering to perfume
• Why smells are so important for connection
• Parallels between storytelling and scents
• Advice for for artisans, makers, and product-based businesses to overcome common fears getting in the way of their success
• And more!

Books and Podcasts Mentioned

The Alice Network by Kate Quinn

The Ride of a Lifetime by Bob Iger

Content with Character Podcast with Emily Aborn

The Perfume Making Podcast with Karen Gilbert

About Helida:

Helida Dodd is a Perfumer for lovers of beautiful fragrances who can’t tolerate traditional perfumes.

She loves showing how perfume and smells are as a sensorial component to teach critical thinking, create new habits, and form cohesive teams.

She’s a former Industrial Engineer who spent many years in healthcare, logistics and supply chain management. Today, she uses her engineering and chemistry background to create intricate perfumes and showcase the relationship between art and science. When she’s not concocting her exquisite formulas or speaking, you can find her spending time with her husband and two teenagers, volunteering with the Children’s Voice Choir, biking, doing yoga, or daydreaming about traveling.

Connect with Helida:

Website

Instagram

Facebook

About Emily Aborn Content Copywriter and Podcast Host:

Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.

Website

Instagram

Facebook

LinkedIn

Content with Character Podcast