Episodes

  • RS313: Unfair Advantages with Jason Cohen

    RS313: Unfair Advantages with Jason Cohen
    May 22 2024
    This episode is sponsored by ChurnKey: Optimize your company’s retention and supercharge growth with Churnkey. Are you looking to fuel your startup’s revenue growth? Jason Cohen, founder of WP Engine, joins Craig behind the mic on this episode of Rogue Startups. Join Jason and Craig as they delve into strategies for sustained revenue growth, even when certain metrics plateau. Discover the power of pricing strategies and delivering enhanced value propositions to justify premium prices. Learn how diversifying variables beyond product features can make your business highly desirable to your market. Moreover, Jason emphasizes the pivotal role of the community in ... Read more
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    1 hr
  • RS312: Hacking LinkedIn

    RS312: Hacking LinkedIn
    May 15 2024
    In today’s episode, Craig is joined by Adam Shaw from Marketing for Founders to talk about precise and overarching marketing strategies. Adam’s expertise lies in navigating Reddit and LinkedIn, two social media platforms that B2B SaaS entrepreneurs often neglect. Together, they explore Adam’s techniques for Reddit, LinkedIn, and broader marketing principles. Should you focus on active marketing or passive marketing? How do you know how much time to put into marketing? What are good marketing strategies for new business owners? Check out this episode for the answers to these questions and more. Do you have any comments, questions, or topic ... Read more
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    38 mins
  • RS311: Does Your Business Pass The Test?

    RS311: Does Your Business Pass The Test?
    May 8 2024
    Join Craig as he chats with Dan Andrews, renowned cohost of the Tropical MBA, a weekly podcast dedicated to bootstrapping businesses and entrepreneurship. Dan is also the founder and brains behind Dynamite Circle and Remote First Recruiting. Today, they’re dishing out some expert advice about podcasting, content creation, and strategies for acquiring customers. Tune in to explore Dan’s opinions on the rapid evolution of AI and his tips on building thriving ventures. Do you have any comments, questions, or topic ideas for future episodes? Send Craig an email at podcast@roguestartups.com. If you feel like our podcast has benefited you and ... Read more
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    46 mins
  • RS310: Stealing Customers

    RS310: Stealing Customers
    May 1 2024
    In this solo episode Craig talks through a few updates from Castos, how he’s thinking about growth, and where he’s focusing his attention and energy in the business. Craig also gives an update on his personal content: this podcast, his Founder Insights newsletter (check it out at craighewitt.me/join ) and his new 1-on-1 coaching business. Craig’s started coaching founders, 1-on-1, to help them grow, stay sane, and thrive in their business. If you’re a SaaS founder and are looking for a sounding board, someone who’s seen a lot in business, and has your back (through thick and thin) head over ... Read more
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    13 mins
  • RS309: Growth Fundamentals Most Founders Get Wrong

    RS309: Growth Fundamentals Most Founders Get Wrong
    Apr 24 2024
    Alison French joins Craig behind the mic today to talk about ICP and go-to-market strategy, as well as the challenges that bootstrap founders have. We can all overcome these struggles with the right tools, systems, outlook, and determination. She commiserates with Craig about what bootstrappers have to go through and also gives some great advice for new startups and entrepreneurs. Alison runs a boutique sales and marketing consultancy all around B2B SaaS startups. She is the Marketing Gal who got bit by the revenue bug and became passionate about helping companies scale their revenue by focusing on the intersection of ... Read more
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    42 mins
  • RS308: Programmatic SEO with Stuart Brameld

    RS308: Programmatic SEO with Stuart Brameld
    Apr 17 2024
    Creating content that will engage readers and appease the algorithm gods is a difficult task. That’s where Stuart Brameld comes in. He is here today to share his insights on growth, marketing, programmatic SEO, and content creation with Craig and the Rogue Startup listeners. He also talks about how Growth Method can help your company grow and gives tips on how to effectively use AI to help you create perfectly worded web content. What is Growth Method? When should you use AI when creating content? What is programmable SEO? Do you have any comments, questions, or topic ideas for future ... Read more
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    38 mins
  • RS307: Doing Less and Doing It Better

    RS307: Doing Less and Doing It Better
    Apr 10 2024
    Learning valuable lessons on your journey to success can take a while. Today, Craig shares his insights on this topic as it correlates to Castos and to his goal of creating 200 episodes in 2024. (Spoiler alert: things are going well for him.) Sometimes the hardest thing to do is to say no to something. As entrepreneurs and bootstrappers, we have ambitions and goals, but it’s not always feasible to say yes to everything you want to do. Those of us working in a micro-SaaS business can find more success by niching down and focusing all our efforts on making ... Read more
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    19 mins
  • RS306: YouTube Growth Secrets w/ Aaron Francis

    RS306: YouTube Growth Secrets w/ Aaron Francis
    Apr 3 2024
    Making it big on any social media platform can be an arduous journey. You have to worry about your equipment. What looks good? What content is interesting right now? How do I get people to find me? YouTube has its own brand of problems too. How long do you make videos? What should the thumbnail look like? To script or not to script; that is one of many questions. On today’s show, Craig welcomes Aaron Francis, software developer, content creator, and YouTube genius. Craig picks Aaron’s brain about his best practices when it comes to making videos and other content. ... Read more
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    43 mins