• Print Media Isn’t Dead, with Community Impact CEO John Garrett

  • Feb 21 2024
  • Length: 34 mins
  • Podcast
Print Media Isn’t Dead, with Community Impact CEO John Garrett By cover art

Print Media Isn’t Dead, with Community Impact CEO John Garrett

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  • Summary

  • Discover the story behind Community Impact, a hyperlocal news source distributing information by print and email to millions of local residents in the Austin area. John Garrett, the founder of Community Impact, chats with Adam about his entrepreneurial journey and the critical moments that shaped the business. John shares why risk-taking is essential to starting any business, the importance of selling upfront ads, and how the company's unique distribution cadence led it down the path of sustainability. How is Community Impact managing to succeed in the fledgling industry of digital and print news? Tune in to find out exactly how Community Impact has achieved success without raising outside capital and what their unique vision for the future of the news industry entails. 00:00:02 - John's Gratitude for Industry Contributions 00:00:13 - Starting a Community Impact Business 00:05:17 - Bootstrap Founder's $39,000 Success Story 00:06:18 - Smart Business Growth Through Risk-Taking 00:11:59 - Geographic Strategy: The Game of Risk 00:17:32 - Dallas Morning News Grows Subscriber Base 00:24:37 - Approaching Business Differently: Revenue Strategy 00:26:59 - Balancing Regional and Corporate Costs 00:31:29 - Exciting Industry Evolution in Five Years Learn More About Community Impact: Website: https://communityimpact.com Follow John: LinkedIn: https://www.linkedin.com/in/jpgarrett/ Want to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!
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