Podcast Payoffs  By  cover art

Podcast Payoffs

By: Dan Sullivan of Strategic Coach and Gord Vickman
  • Summary

  • Podcast Payoffs explores the links between technology and teamwork, and what it means for the new future we're facing. Podcasting is a powerful coaching platform and entrepreneurs will learn how to master this valuable marketing opportunity. With Strategic Coach Founder Dan Sullivan and Podcast Network Manager Gord Vickman.
    TM & © 2023. The Strategic Coach Inc. All rights reserved.
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Episodes
  • The Slow Death Of Legacy Software, with Joe Stolte
    May 28 2024

    Joe Stolte is the CEO and co-founder of Daily.ai, an innovative artificial intelligence newsletter that designs, writes, and tests itself to cater to user preferences. He shares with Dan and Gord the ways AI is “eating software”—posing an existential threat to huge software businesses like Google, yet creating exciting new opportunities for entrepreneurs.

    In This Episode:

    • Never before has a new technology been adopted as quickly and widely as AI.
    • People are using AI passively without realizing it, but many are also quickly finding active, strategic, intentional uses for it.
    • Investment in technology is often about placing bets rather than backing quality innovations.
    • Entrepreneurs and venture capitalists are in a symbiotic relationship.
    • Large software companies like Salesforce, HubSpot, and Google are having to shift their thinking around user experience.
    • Thousands of talented tech workers have been laid off, which could lead to many simple, smart, easy-to-use innovations.
    • Short-sighted, user-hostile thinking is an organizational culture cancer.
    • News media being funded by subscriptions leads to giving subscribers only what they want to see, creating echo chambers and divisiveness.
    • Strategies for growing an email newsletter: You can pay with your money or with your time—and either is fine. (Ads aren’t “dirty.”)
    • “AI is like a really, really good intern: You wouldn't ship intern work to the marketplace.” —Joe Stolte

    Resources:

    Learn more about Joe Stolte and Daily.ai

    Dan Sullivan’s AI newsletter is The Spark

    The Innovator's Dilemma by Clayton Christensen

    Peter Zeihan, author and geopolitical strategist

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    36 mins
  • Masterful Marketing With AI As Your Co-Pilot, with Joe Stolte
    Apr 30 2024

    Joe Stolte is the CEO and cofounder of daily.ai, an innovative artificial intelligence newsletter that designs, writes, and tests itself to cater to user preferences. Dan, Gord, and Joe explain all of the ways entrepreneurs can benefit from AI that might not be obvious, and share what questions content creators should be asking themselves before trying different things.

    In This Episode:

    You learn more from start-up failures than successes.

    People project their belief systems onto what’s going to happen in the future.

    AI plays a crucial role in content marketing by shifting the focus from outputs to outcomes, emphasizing personalization and enabling one-to-one marketing versus the one-too-many conversation we’re used to in marketing.

    With generative AI, the cost of content creation is rapidly approaching zero.

    Generative AI allows anyone to create content, which means we’re going to get a lot more content coming into the world than we’re even seeing now.

    There are three forms of truth: what a company thinks the market wants, what the market says they want, and what the market actually wants.

    Almost half of the content people are pumping out right now serves to push people away from the sale. This is because it’s not useful, and it’s intrusive.

    Data has a feedback loop to improve what's going out into the market to actually give people what they want, when they want it, through the channels that they want it.

    The biggest problem with any new technology is that it’s unfamiliar. You simply have to normalize the experience of engaging with it.

    Resources:

    Learn more about Joe Stolte and daily.ai

    Dan Sullivan’s AI newsletter is The Spark

    The advanced AI assistant discussed is Perplexity

    Podcast: 10xTalk with Dan Sullivan and Joe Polish

    Book: Who Not How by Dan Sullivan and Ben Hardy

    Unique AbilityⓇ

    Article: Time Management Strategies for Entrepreneurs (Effective Strategies Only)

    Article: How To Sell Transformation Using This One Question

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    31 mins
  • The Pitch Isn’t Perfect
    Mar 26 2024

    Statistics show there’s no shortage of people pitching their expertise and services, but no one’s really paying attention to them. Dan Sullivan and Gord Vickman explain why so many pitches get ignored and how to actually engage with the people you’re pitching to.

    In This Episode:

    People can pay attention to only one thing at a time.

    Nobody’s looking for answers. They’re looking for questions.

    Instead of thinking about a marketplace, you can focus just on relationships.

    The pitch can’t be about you. It has to be about the client.

    People who work in competitive organizations might keep their future aspirations a secret.

    Everyone has developed pitch filters as well as content and entertainment filters.

    There's a crisis growing in the technological and marketing worlds where it’s taking more effort and more money to not get a result.

    Having questions that get another person to think about their future is 100 times more powerful than any answer you could give them.

    Resources:

    Your Life As A Strategy Circle by Dan Sullivan

    Learn more about Strategic Coach

    Article: The 4 Freedoms That Motivate Successful Entrepreneurs

    Walter Payton – Hall of Fame NFL running back and philosopher

    Anything And Everything - Podcast with Dan Sullivan and Jeffrey Madoff

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    27 mins

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