In this podcast, Personal Injury Attorney Will Gosney provides some insight on how TV ads have helped Ylla Gosney, Attorneys at Law with their practice in Oklahoma. With heavy spenders in the area, they chose to create very high quality, memorable TV ads to build their brand. Their commercials are top notch and the partners are able to discuss their values in them. Personal Injury Marketing Minute 59 addresses why some TV ad campaigns fail, their tactic to compete, proceeding with ads during Covid, ROI, traditional TV vs OTT and much more. We strongly recommend listening to this episode if you are considering running TV ads for your law firm. Visit Ylla Gosney online here: https://yllagosney.com/. Visit Will Gosney's profile here: https://yllagosney.com/william-gosney/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Here's one of their great videos: Transcript: Lindsey: Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. One of the oldest marketing strategies, next to phone book ads, is TV commercials. We have talked to dozens of law firms about their TV ads and nine out of 10 lawyers tell us that TV ads just have not worked for them. However, sometimes they do work. Will Gosney, a personal injury attorney in Oklahoma has actually had some decent success with TV ads. So, before you either dump money into a new ad campaign or blow off TV ads altogether, let's find out how Will has made them work for his firm. Thank you so much for joining us, Will. Will: Thank you. It's really good to be here. About Will Gosney & the Ylla Gosney Law Firm: Lindsey: Will, tell us a little bit about yourself and about your firm. Will: So, I'm Will Gosney, I am a native to Oklahoma City, grew up here in the Oklahoma City area, went to school at the University of Oklahoma, I graduated with both my degrees from there and started practicing here in Oklahoma City right away in personal injury. A unique career path, I didn't have to jump around like most folks in law do. I met my mentor who had just started his own practice right after my first year of law school, was able to just start on as an intern with him and then really kept going. And then he passed away unexpectedly in 2018 and, from there, the other junior partners in the firm and I, we banded together and we took over the firm. So, we've been managing the firm since that time. But I love Oklahoma, this is my home and we like it here so, yeah, that's a little bit about me. How Ylla Gosney Got Started with TV Ads: Lindsey: Well, great. Well, thank you for giving us some background. So, why did you start running TV ads and how long have you been running them for? Will: So, I mentioned I got into practice in personal injury with my mentor and he had gone out on his own when he started practicing and I started with him and he had practiced at a large personal injury firm in Oklahoma that did a lot of TV marketing. So, I'm sure, in most markets and whenever I travel, I look and see what other people are doing but I think, in most markets, there's probably a handful of folks who cornered the TV market, the real big spenders. And he had worked at one of those firms and, through the years, he had dabbled and been unsuccessful in doing his own television. So, then, when he passed, my partner, my current partner and I, we decided, well, there's something that he had been passionate about but never really put forth the effort to truly realize. And so, a little bit of a nod to our mentor who had wanted to do it but never really could put it together and then, also, just because we were looking for ways to make it work for ourselves, so expand upon our model and have this fresh start, branding ourselves. So, a lot of different reasons but we started in the spring of 2019 is whe...
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