In this episode of the Conscious Design podcast, host Ian Peterman is joined by Maxim Gelmann, founder of Stroodles, a pioneer in eco-friendly tableware. Maxim discusses his journey from a diverse consulting background to creating a sustainability-focused brand that makes fun and accessible eco-products like edible straws and biodegradable plates. They explore how Stroodles not only provides sustainable products but also supports businesses in marketing these eco-friendly alternatives effectively. The conversation highlights how small, enjoyable changes can lead to significant environmental impacts, and Maxim shares how he uses his brand to make sustainability fun and engaging.

Notable Moments:

• 0:32 Journey to creating eco-friendly Tableware With Stroodles

• 1:39 Marketing sustainable products with a focus on branding and communication

• 3:50 Sustainable branding and certification for small changes in consumer behavior

• 8:37 Sustainability certification for businesses, focusing on food service providers

• 13:57 Marketing and selling sustainable products to hotels and businesses

• 18:18 Sustainable products and marketing strategies for a business

About Maxim Gelmann:

Maxim is Chief Stroodle at Stroodles Eco Tableware and set out to change the face and perception of sustainability towards showing how fun and easy it can be. He has over 14 years of international strategy consulting and operational and interim management experience across verticals. He has also been a mentor and investor in various ventures across Fashion, FMCG and Food. Most recently he leveraged the brand equity for Stroodles to offer sustainable party bags and a trustmark in form of a sustainability mindset audit that helps companies and events celebrate the (small) changes they are making, shifting the focus away from a tickboxing exercise to tangible changes that educate, spread awareness and thereby leave long lasting impact. He is an enthusiastic, proactive, future oriented, multi-skilled and strongly networked entrepreneur, investor and freelancer with over 14 years of strategy consulting, mentoring, investment and operational and interim management experience across industries.

Learn more about Maxim Gelmann and Stroodles Eco Tableware:

• https://www.linkedin.com/in/maximgelmann/

• stroodles.co.uk

• https://www.facebook.com/stroodles/

• https://www.instagram.com/stroodles/

• https://twitter.com/stroodles_HQ

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Hosted by: Ian Peterman

Creative Director: Sara Clark

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We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

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