• He Likes It! Hey Mikey!
    Sep 19 2023

    Every Gen-Xer who watched TV knows the words to the limited script:

    Boy 1: “What’s this stuff?”

    Boy 2: “Some cereal. It’’s supposed to be good for you.”

    Boy 1: “Are you gonna try it?

    Boy 2: “I’m not gonna try it. YOU try it!”

    Boy 1: “I’m not gonna try it.”

    [enter lightbulb moment/stroke of genius here]

    Boy 2: “I know! Let’s get Mikey!”

    Boy 1: “He won’t eat it. He hates everything.”

    Camera pans to Mikey, who has been given the unwanted bowl of cereal.

    Mikey, completely unawares, starts eating and doesn’t stop.

    Boy 1: “He likes it!! Hey Mikey!!”

    Cue voiceover with a call to action about how Life Cereal is good or you, etc.

    Never again could four words in simple succession immediately become the catch-phrase of the era.

    You can read the full post here: He Likes It! Hey Mikey!



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit livinginthepast.substack.com/subscribe
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    6 mins
  • Real Men Didn't Eat Quiche in the 70s
    Aug 27 2023

    This hardline regarding one’s life choices - as important as the choice of a career or life partner, and as insignificant as what was on the menu for brunch (quiche if you had a double-x chromosome) - was one that was not to be crossed. You were on one side or the other. Quiche or steak. Choose your side.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit livinginthepast.substack.com/subscribe
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    6 mins
  • Older and Wiser?
    Jul 6 2023

    When we look at pictures and videos of people in the past - say the 50s, 60s and 70s - don't you find that they look a lot older than people of the same age now? Why is that? What are the reasons that a 15-year-old in 1972 looks so much older than a teen of the same age today? What the heck is going on?



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit livinginthepast.substack.com/subscribe
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    9 mins
  • Whatever Happened to the Bermuda Triangle?
    Jun 22 2023

    When did it become safe to fly over the Bermuda Triangle again? For a full decade, fear and hysteria about “The Devil’s Triangle” as it was also known, was at a fever pitch. Then the 1970s ended and the fear of this particular longitude and latitude seemed to end as well. The question is, why?



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit livinginthepast.substack.com/subscribe
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    7 mins
  • A Losing Streak
    Apr 5 2023

    There was a time in the 1970s when you couldn’t live life without the possibility of a naked person gracing your line of sight. Often, it was funny. Other times it wasn’t. Either way, it was always absurd.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit livinginthepast.substack.com/subscribe
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    6 mins
  • 'Nothing Happens Until I Check the TV Guide'
    Feb 3 2023

    There was a time that no plans were made until the TV Guide was reviewed and consulted. Remember?



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit livinginthepast.substack.com/subscribe
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    8 mins
  • 'Please Stand By...'
    Jan 11 2023

    When these dreaded colours appeared on the screen, you knew it was game over. Remember?



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit livinginthepast.substack.com/subscribe
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    6 mins
  • Brand New Key(s)
    Dec 14 2022

    So many keys, so little danger.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit livinginthepast.substack.com/subscribe
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    7 mins