• Leading with a Unified Personal Experience for the Consumer with Nikhil Behl, CMO of FICO

  • Sep 27 2022
  • Length: 28 mins
  • Podcast
Leading with a Unified Personal Experience for the Consumer with Nikhil Behl, CMO of FICO By cover art

Leading with a Unified Personal Experience for the Consumer with Nikhil Behl, CMO of FICO

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  • Summary

  • FICO's CMO, Nikhil Behl, believes evolved marketing focuses on humanizing the interactions that lead to exceptional customer experiences. 

    In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nikhil shares his insights on curating a customer experience in banking that is consistent, intuitive, and an end-to-end experience.
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