"A compelling guide for leaders seeking to build thriving organizations through core values."
Drawing on over 25 years in safety, human resources, and leadership development, Dove blends personal anecdotes with real-world examples to show how values drive profitability, team engagement, and lasting reputation. From his transformative work with clients who experienced substantial growth by embedding values, to cautionary tales like Enron’s collapse, Dove reveals the stakes of values-driven leadership. Through 11 chapters, he makes a case for why values matter, offers practical strategies to integrate them into daily operations, and provides a simple framework to ensure organizations are known for their values. The appendix features case studies showcasing how leaders across industries applied these principles to achieve measurable results, from low turnover to exponential growth. Whether you’re a CEO or an aspiring leader, this book equips you to create a values-driven culture that attracts top talent and builds a legacy of impact. Perfect for readers of Traction by Gino Wickman and John Maxwell’s leadership works, The Values Advantage is an essential read for transforming your organization from the inside out.

In this exclusive, live event, we'll be hosting several of the contributors to the "Real World Examples" chapter AND a few special guests. Additionally, we'll be sharing some limited-time promotional offers that won't be available anywhere else!

If you're not part of our new Leading At The Next Level community and would like FREE access to the Open Leadership Forum and LeadershipLegacy channels, CLICK HERE to join. This is where we'll be hosting all our live video interviews moving forward! And be sure to download our new LATNL Leadership Guide app to access the community and any of our digital courses from your mobile device.

In closing, we referenced some special offers for anyone sharing a screenshot of the ebook purchase on social media and tagging Dove Development & Consulting and/or Wes Dove. When you do, we'll provide you with a coupon code that's good for 60% off any monthly Leading At The Next Level membership for an entire year OR $50 any SUPER Early Bird Registration to The 2026 LeadershipLegacy Experience, but that offer expires on Jan 31 so act fast!

As always, don't hesitate to reach out to us at admin@dove-development.net with any questions.

Jorge Velasco is a seasoned marketing strategist, sales leader, and operations manager with 30+ years of national and international management experience in sales and manufacturing operations. As the CEO of BR Printers, Jorge is a high-energy, influential team leader with the ability to steer an entire organization as they embrace new ideas and processes.

As a contributor to the "Real World Examples" chapter that closes The Values Advantage, Jorge shared how he and his team put their values into practice, sharing that "When CASCADE became the way we actually operate under pressure, not just words on a slide, clients stayed, teams delivered miracles, and choosing the right thing, even when it’s harder, became our competitive edge.”

In this session, we'll talk with Jorge about the steps he takes daily to model those values for the entire organization and how he works with his leadership team to exemplify those values in all they do.

To learn more about Jorge Velasco and his amazing team at BR Printers, check out:

https://www.brprinters.com/

https://www.linkedin.com/company/br-printers/

https://www.linkedin.com/in/jorgefvelasco/

To learn more about Applying The Values Advantage, check out:

https://www.dove-development.net/the-values-advantage

And just in case you didn't know, we'll see be formally announcing our NEW "LATNL Leadership Guide" mobile app so you can access the community and all our digital courses on the go. It's available now through the Apple Store at:

https://tinyurl.com/latnl-appstore

And on Google Play at:

https://tinyurl.com/latnl-googleplay

To this point, we've streamed the video versions from most of the live interviews for our Leading At The Next Level Podcast to our Facebook and LinkedIn business pages. Those live videos will soon be available ONLY in the Leading At The Next Level community, through the Open Leadership Forum (for now).

And stay tuned for some excited announcements about significant upgrades we've made on ways you can access our complete Leading At The Next Level digital library, now featuring over 175 recorded lessons, a customized LATNL Guide chat agent to help you find what best fits your needs, and new lessons shared live each month. More to come at https://www.dove-development.net/LeadingAtTheNextLevel

You can always connect with us at admin@dove-development.net or on social media at any of the following: