• The Influence of Celebrity endorsements on consumer behavior

  • May 20 2024
  • Length: 1 hr and 32 mins
  • Podcast
The Influence of Celebrity endorsements on consumer behavior  By  cover art

The Influence of Celebrity endorsements on consumer behavior

  • Summary

  • One of the most significant impacts of celebrity endorsement is its ability to influence consumer behavior. Research has revealed that consumers tend to trust celebrities more, which affects their purchasing decisions. Join us on todays show from 3pm-5pm live on GhanaTalks Radio.

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