In this episode of Coaching Conversations I'm excited to learn from my guest James Marshall, professor at San Diego State University—ranked as the top education school in California—and author of Right from the Start: The Essential Guide to Implementing School Initiatives.

James draws a clear distinction between programs and initiatives, emphasizing that initiatives are what truly drive systemic change. They are embedded in the culture of an organization, fostering meaningful change. Initiatives are designed to make a real impact.

Tune in as James shares a comprehensive, evidence-based approach to successfully implementing school initiatives. He covers key aspects of this well-structured process, including:

• The importance of conducting needs assessments
• Essential factors to consider when designing and launching initiatives
• An introduction to the "logic model" and its role in initiative planning
• The significance of a program director and what makes an effective one
• Fundamental principles for monitoring the impact of an initiative
• And more!

High quality implementation is essential. We have great ideas, but they aren't great if they aren't implemented effectively. I'm grateful James Marshall gives us ways to do it.

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