• Incrementality Measurement = True Impact

  • Apr 14 2024
  • Length: 49 mins
  • Podcast

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Incrementality Measurement = True Impact

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  • Summary

    • Measured helps consumer brands in retail, fashion, home goods, and technology understand the effectiveness of their marketing efforts.
    • The rise of digital channels and fragmented consumer behavior has made it challenging to determine which marketing efforts are driving sales.
    • Measured uses incrementality testing to determine the causal impact of different channels and campaigns.
    • Continuous experimentation and a culture of data-driven decision-making are key to unlocking the competitive advantage of data. Measured automates data science and experimentation for brands to optimize their marketing strategies.
    • Experiments typically run for four weeks, but can be extended to eight weeks for specific questions.
    • Creative messaging is crucial and should be tailored to different audiences at different stages of the customer journey.
    • Measured helps brands develop a more structured and effective testing approach to yield better results.
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