Jack Armstrong The All American Boy By cover art

Jack Armstrong The All American Boy

By: Radio Shows of the Past!
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  • Summary

  • Jack Armstrong, the All-American Boy was a creation of General Mills, a pioneer in the development of unique and compelling advertising under the stewardship of Vice-president of Advertising, Samuel Chester Gale. Gale later served as President of the Ad Council. Intending to promote breakfast cereal Wheaties, Gale developed the character of Jack Armstrong as a fictitious "everyboy" whom listeners would emulate: If Jack ate Wheaties, boys across the nation would, too. Early popularity led to commissioning of a radio serial broadcast.
    Copyright Radio Shows of the Past!
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Episodes
  • Pelicana_Fire

    Pelicana_Fire
    May 23 2024
    14 mins
  • Uncle_Jims_Office_Is_Ransacked

    Uncle_Jims_Office_Is_Ransacked
    May 23 2024
    15 mins
  • Jack_gets_line_to_Pelican

    Jack_gets_line_to_Pelican
    May 23 2024
    14 mins
Art World
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