• Using IP to Secure Intangible Assets with Anthony Verna

  • May 21 2024
  • Length: 28 mins
  • Podcast
Using IP to Secure Intangible Assets with Anthony Verna  By  cover art

Using IP to Secure Intangible Assets with Anthony Verna

  • Summary

  • Mastering Your Financial Life — Episode 81

    In this episode of Mastering Your Financial Life, Judy Heft interviews Anthony Verna, Managing Partner of Verna Law, P.C., an intellectual property and advertising boutique law firm. Anthony specializes in trademarks, patents, and copyrights, helping clients create and protect their innovative ideas. His practice involves collaboration with clients across various industries to ensure their intangible assets are secured.

    Tune in to the episode to hear about:

    * An in-depth explanation of what constitutes intellectual property and its importance to the valuation of a business.

    * Real-world challenges and solutions in protecting intellectual property, including handling cases of infringement and misuse.

    * The impact of intellectual property on business strategies and the importance of having a comprehensive business plan.

    * Discussion on how intellectual property rights are handled in different contexts, such as fashion and comic book industries.

    * Insightful tips on navigating the complexities of patent filing and intellectual property law from an expert in the field.

    Learn more about Anthony Verna:

    * LinkedIn Profile: https://www.linkedin.com/in/anthonyverna

    * YouTube Channel: https://www.youtube.com/@avernalawfirm

    * Website: http://vernalaw.com

    * Facebook Business: https://www.facebook.com/anthonyvernalaw


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    In each episode of Mastering Your Financial Life, Judy Heft interviews professionals who help others successfully manage their financial lives. Judy is a Financial and Lifestyle Concierge and Founder & CEO of Judith Heft & Associates.

    * Connect with Judy Heft on LinkedIn: https://www.linkedin.com/in/judyheft/

    * Visit Judith Heft & Associates' Website: http://www.judithheft.com/

    Subscribe to Mastering Your Financial Life on Apple podcast

    https://podcasts.apple.com/us/podcast/mastering-your-financial-life/id1628822980

    Don't miss a video by subscribing to Judith Heft & Associates' YouTube Channel: https://www.youtube.com/channel/UCxnWUm35dJhmCX0XPX_eZhQ

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