• How to Scale Using Direct Mail with Michael Epstein

  • Jan 12 2022
  • Length: 21 mins
  • Podcast
How to Scale Using Direct Mail with Michael Epstein By cover art

How to Scale Using Direct Mail with Michael Epstein

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  • Summary

  • HIGHLIGHTS

    • Several touch points make return customers more likely
    • Robotic handwritten cards as a marketing strategy
    • Leverage post-purchase campaigns

    QUOTES

    Michael: "Customers do buy more when there's a multitouch approach. They're more likely to come back, they're more likely to spend more, when you combine the power of your digital marketing campaigns and offline direct mail campaigns."

    Michael: "We have robotic technology that literally holds a pen, holds a pen to paper, writes the card out in completely authentic handwriting... it sends an actual handwritten card with a handwritten envelope and a real stamp on it to that customer. And again, it's just a great way to cut through the clutter."

    You can connect with Michael in the links below:

    • LinkedIn - https://www.linkedin.com/in/mepstein1/
    • Website - https://www.postpilot.com/
    • Email - michael@postpilot.com
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