• How did a Tamil non-film track crack the top ten?

  • Feb 20 2024
  • Length: 33 mins
  • Podcast

How did a Tamil non-film track crack the top ten? By cover art

How did a Tamil non-film track crack the top ten?

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  • Summary

  • The Tamil music industry is even more dominated by film soundtracks than its Hindi counterpart. That's slowly but surely changing with the surprise success of hits like "Katchi Sera" by Sai Abhyankkar, which has zoomed into the top ten in just its second week on the chart. On this episode, our guest Magesh R., the creative head at Think Music and the A&R lead at Think Music Indie, which released the track, talks to us about the digital marketing strategy for "Katchi Sera" and explains how it's achieved what few non-film Tamil tunes have done before. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on February 16, 2024.
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