• How can an artist leverage a big hit to land another? ft. Vishnu Iyer

  • Mar 26 2024
  • Length: 44 mins
  • Podcast

How can an artist leverage a big hit to land another? ft. Vishnu Iyer By cover art

How can an artist leverage a big hit to land another? ft. Vishnu Iyer

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  • With Sanju Rathod's "Gulabi Sadi" scoring this week's highest new entry, we interview Vishnu Iyer, A&R Manager, Artist Services & Development at Believe India, which has been working the track, about why the Marathi pop smash has managed to cross over into the national chart. We discuss the characteristics of the regional language's music industry, and how Rathod capitalised on the success of his breakthrough smash "Nauvari" to push his new release. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey dated March 21, 2024.
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