• How are album marketing strategies changing in the age of the single?

  • Mar 19 2024
  • Length: 32 mins
  • Podcast

How are album marketing strategies changing in the age of the single? By cover art

How are album marketing strategies changing in the age of the single?

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  • Summary

  • Even in this singles era, albums remain important for both artists and labels. To grab the attention full-length releases need, musicians and their teams have been devising innovative marketing strategies. In this episode, we discuss some recent campaigns, the best practices for upcoming acts and the pros and cons of investing in an album. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey dated March 14, 2024.
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