If there’s one word that defines what I’ve seen in the marketing industry in my career, it’s ‘acceleration.’

When I started, I was writing print ads in The Wall Street Journal for clients all over the country. So the deadline was when FedEx came to our building…or if we were really pushing it, FedEx’s deadline at the airport. This created a natural ebb and flow.

Then PDFs came along, and well, that deadline got pushed much farther back. But because it still ultimately had to go to print, there was still an ebb and flow.

Fast forward to today. Everything is always on, real time, with endless data streams. It feels like there is no more ebb, only flow.

Which is why this lesson really caught my eye in a podcast guest application – It’s important to ‘take a beat.’

To hear that lesson, along with many more lesson-filled stories, I talked to Cindy Van Horne, global head of marketing & communications, McKinsey & Company [https://www.mckinsey.com/].

Lessons from the things she made

• It’s important to ‘take a beat’
• Be fearless with your ambition
• Reinvention is not optional
• When goals are not hit, leadership is about finesse
• The pathway to innovative campaigns is about breaking down barriers
• Real change comes when others are inspired to break their own ceiling

Discussed in this episode

AI Guild [https://join.meclabsai.com/]

Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68) [https://marketingsherpa.com/article/interview/strategic]

Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (podcast episode #92) [https://www.marketingsherpa.com/article/interview/brand-lessons]

Leadership Development: Network every day (podcast episode #72) [https://marketingsherpa.com/article/interview/leadership-development]

B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (podcast episode #115) [https://marketingsherpa.com/article/interview/B2B-marketing-leadership]

Customer-First Marketing: Every click is a wish (podcast episode #85) [https://marketingsherpa.com/article/interview/customer-first]

Get more episodes

Subscribe to the MarketingSherpa email newsletter [https://marketingsherpa.com/article/interview/customer-first] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.

For more insights, check out...

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you.

For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors.

Now, that number has exploded.

Just one example of how many things you could possibly do with your business and your campaigns and your budget and your time.

But to find success, my next guest says – focus on one thing.

To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Gidon Rotteveel, co-founder, Delka Talents [https://www.delkatalents.com/]. Gidon manages a team of 25.

Hear the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.

Lessons from the things he made

• You always have to separate work from your personal life
• Great things take time to grow
• Focus on one thing
• You don’t need 100 employees
• Entrepreneurship does not have an age
• Influencers come and go
• Don’t let small setbacks in the business distract you from your insane vision

Discussed in this episode

AI Guild [https://join.meclabsai.com/]

Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90) [https://marketingsherpa.com/article/interview/adaptive]

Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (podcast episode #71) [https://marketingsherpa.com/article/interview/entrepreneurship]

Best Practices Are Pooled Ignorance: 4 quick marketing case studies of brands that found success by taking a different approach [https://marketingsherpa.com/article/case-study/best-practices-different-approach-brands-marketing-case-studies]

Customer-First Marketing: Every click is a wish (podcast episode #85) [https://marketingsherpa.com/article/interview/customer-first]

Get more episodes

Subscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.

For more insights, check out...

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Career growth is a funny thing.

That is the goal after all right? Junior copywriter, Senior copywriter, creative director, etc.? We all want a career path.

But that journey towards something – often people leadership – can also pull us away from something else. And it can be the thing we were most passionate about and got us into this industry to begin with.

So when I saw this lesson in a recent podcast guest application, it grabbed my attention – strike a balance between management and production.

That is, really, one of the core challenges of growing a marketing career.

To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Mary Church Cornette, CEO and Head of Creative, FUEL [https://www.fuelforbrands.com/].

Lessons from the things she made

• Strike a balance between management and production
• Learning and adapting to new tools will serve you well
• Maybe
• Build brands as systems
• Appreciative leadership is powerful
• Curiosity fuels leadership growth

Discussed in this episode

AI Guild [https://join.meclabsai.com/]

Fintech Marketing: Creativity and technology is a killer combo (podcast episode #50) [https://marketingsherpa.com/article/interview/fintech]

Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]

Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (podcast episode #119) [https://marketingsherpa.com/article/interview/brands]

Career Adaptability: Marketing can lead to many other things (podcast episode #103) [https://marketingsherpa.com/article/interview/career-adaptability]

Get more episodes

Subscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.

For more insights, check out...

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application