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Grow Your Law Firm

By: Ken Hardison
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  • Summary

  • The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.
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Episodes
  • Unlocking Niche Audiences with Streaming TV Targeting with David Klein

    Unlocking Niche Audiences with Streaming TV Targeting with David Klein
    Apr 26 2024
    Welcome to episode 224 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with David Klein, Director of Business Development at ConsulTV. They discuss the benefits of Connected TV Advertising, offering a special deal for podcast listeners. David shares insights on tracking digital marketing campaigns and reflects on his experience with traditional TV advertising strategies. David works with law firms and their agencies across the country helping them maximize the effectiveness of their programmatic media buying. After 15 years of managing pay-per-click advertising, SEO, targeted display ads, social media marketing, and website building, he joined ConsulTV in October 2021 to help digital advertisers move toward programmatic ad buying, especially in the OTT and online video arena. What you’ll learn about in this episode:
    1. How to Allocate Sufficient Budget:
      • Ensuring that enough budget is set aside for streaming ad campaigns is crucial, as underfunding can lead to poor outcomes.
      • Just like direct mail campaigns require substantial investment for significant results, streaming ads need proper financial backing to be effective.
    2. Focus on Targeting and Frequency:
      • The success of streaming TV ads heavily depends on how accurately audiences are targeted.
      • Controlling how often ads are shown to the same viewer is essential to maximize impact without causing viewer fatigue.
    3. Understand Cost Differences:
      • Although streaming ads might have higher costs per thousand impressions (CPMs) than traditional TV ads, the benefits of targeted reach and customization can justify the expense.
      • Viewing the higher costs as an investment in more precise and impactful advertising can lead to better overall returns.
    4. Technological Advancements in TV:
      • With more affordable smart TVs becoming common, the reach of streaming ads extends to a broader audience.
      • Enhancements in TV technology not only improve user experience but also expand how advertisers can engage with potential clients.
    5. Strategic Advertising for Lead Generation:
      • The primary objective of any advertising effort is to generate leads and drive business growth.
      • Monitoring and analyzing the results of digital marketing campaigns ensures that law firms can adapt and optimize their strategies in an ever-changing media landscape.
    Resources: https://www.consult.tv/
    https://www.facebook.com/Consult.tv
    https://twitter.com/ConsultvandOLV
    https://www.linkedin.com/in/davidkleinsalesleader/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    33 mins
  • Proximity vs. Reviews: Google's Local Service Ads for Law Firms with Tanner Jones and Matt Smyers of Consultwebs

    Proximity vs. Reviews: Google's Local Service Ads for Law Firms with Tanner Jones and Matt Smyers of Consultwebs
    Apr 19 2024
    Welcome to episode 223 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, VP of Business Development, and Matt Smyers, Senior Digital Advertising Advisor, at Consultwebs. They discuss essential strategies for optimizing Local Service Ads (LSAs) on Google, emphasizing the importance of quick response to calls and messages, consistent positive reviews, and effective use of the LSA dashboard. The discussion also touches on the significance of bid and budget management, lead nurturing and adapting marketing strategies to Google's evolving algorithms and AI influences. As Vice President of Business Development, Tanner Jones oversees all business development opportunities for Consultwebs and our clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how we may accomplish their digital marketing goals. Tanner earned a Bachelor of Science in Business Administration, with a concentration in Management, from Berea College in 2008. His journey with Consultwebs began in 2009, and he now has over a decade of experience consulting with law firms on case-driving online marketing strategies. He was originally drawn to Consultwebs because of how we have remained a leader in the niche of legal marketing. Tanner often quotes the Canadian hockey player, Wayne Gretzky, when he says, “Skate to where the puck is going, not where it has been.” For Tanner, Consultwebs strives to do just that. He says, “I’ve always been drawn to companies with an intentional focus because it often breeds stronger results, efficiencies, and scalability.” When it comes to what sets Consultwebs apart, Tanner’s first thought is the distinctiveness of our team. “We are proud to have built one of the strongest teams in the country, ranging from licensed attorney content writers, innovative social media consultants, and award-winning designers, to expert programmers, and highly experienced search marketing consultants. We know that we are only as strong as our individual team members, and we hire accordingly.” Tanner is a native of Waynesville, North Carolina, where he lives with his wife, daughter, and son. Aside from spending time with his family, Tanner also enjoys camping, hiking, fishing, hunting, golfing, and playing “any other competitive sport available.” However, he admits that his goal for sports has gone from “win” to “don’t get injured.” Matt Smyers is a non-practicing attorney who brings more than 10 years of experience in the legal marketing industry to his role as a Senior Digital Advertising Advisor at Consultwebs. Matt helps law firms and clients connect through the strategic planning and execution of digital advertising campaigns, using Google Adwords, Facebook, Bing, Yahoo and other paid online advertising opportunities. “Law firm marketing requires a very specific set of skills and a deep understanding of the legal industry,” Matt says. “It is our commitment at Consultwebs to marketing exclusively for law firms that allows us to understand our clients so well and to deliver the results that we deliver.” What you’ll learn about in this episode: 1. Optimizing LSA Effectiveness: Rapidly respond to calls and messages to improve user experience and enhance Google ranking.Focus on accumulating positive feedback on Google Business profiles while actively managing and responding to reviews. 2. Strategic Use of LSA Dashboard: Use the dashboard to detect useful patterns and keywords for more accurate targeting.Employ the notes section for adding pertinent keywords and additional details for each lead to refine targeting. 3. Enhancing Lead Engagement: Gain a comprehensive understanding of various lead stages, such as 'Booked' within the LSA dashboard.Maintain regular activity and interactions with leads to demonstrate engagement and improve visibility. 4. Budgeting and Bidding Strategies: Evaluate the benefits of automatic bidding versus manual adjustments to optimize ad performance.Experiment with different budgeting strategies to discover the most cost-effective approach for your firm. 5. Prioritizing Responsive Communication: Ensure phone calls are answered immediately to capture every opportunity.Enable and utilize the message function to provide swift responses to potential clients' inquiries. Resources: https://www.consultwebs.com/ Business Facebook: https://www.facebook.com/consultwebs/ Twitter/X: https://twitter.com/Consultwebs LinkedIn: https://www.linkedin.com/company/consultwebs/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    35 mins
  • The Power of Putting Clients First with Lawrence LeBrocq

    The Power of Putting Clients First with Lawrence LeBrocq
    Apr 12 2024
    Welcome to episode 222 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken was interviewed by Lawrence LeBrocq on his podcast Victim to Victory: The Personal Injury Playbook. Ken shares his fascinating journey into personal injury law, including how he got involved in the personal injury law field. Hardison's personal experience with his mother's car accident led him to pursue a career in helping people who needed to be helped. Coming from humble beginnings, Lawrence A. LeBrocq, Esq. knew from an early age that he wanted to be an advocate for those who needed it most. This desire to help others motivated him to become the first person in his family to go to college. What you’ll learn about in this episode: 1. Client-Centered Communication:
    • Keeping clients informed about the status of their cases builds trust and alleviates anxiety.
    • Being available to answer questions and provide explanations ensures clients feel supported throughout the legal process.
    2. Attention to Detail:
    • Collecting and analyzing all relevant facts and evidence strengthens the case.
    • Accurate application of laws and legal procedures can significantly impact the outcome.
    3. Client Referrals:
    • Positive client experiences and successful case resolutions encourage referrals.
    • Developing lasting relationships with clients fosters trust and ongoing loyalty, which can lead to more referrals.
    4. Compassion and Empathy:
    • Recognizing the emotional and physical challenges clients face can enhance the attorney-client relationship.
    • Implementing supportive communication and legal strategies helps clients feel valued and respected.
    5. Continual Learning and Growth:
    • Keeping abreast of new laws and legal trends is crucial for providing competent legal representation.
    • Engaging in ongoing education and skill enhancement ensures competitiveness in the field.
    Resources: https://www.garcesgrabler.com https://www.facebook.com/GarcesGrablerLebrocq/ https://twitter.com/ggl_njlaw https://www.youtube.com/channel/UC1Y-uofxcHnnLPDVHzRGWgw Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    35 mins
Management Marketing Economics
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Profile Image for Gil Solomon

Loved the Content

Loved the Content
I'm not a US based attorney, our BAR has strict rules against some of the marketing practices performed in the US and still, I find a lot of value in some of the episodes.

As I am a corporate lawyer and most epsiodes are with PI practitioners I only listened to some episodes but in general - truly recommended!

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