Grow Your Law Firm Podcast Por Ken Hardison arte de portada

Grow Your Law Firm

Grow Your Law Firm

De: Ken Hardison
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The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW. Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Building Your Law Firm's Wealth Beyond the Stock Market with Bob Fraser

    Building Your Law Firm's Wealth Beyond the Stock Market with Bob Fraser
    Apr 17 2026
    Welcome to episode 327 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Bob Fraser, CFO and Chief Macro Strategist at Aspen Funds. Bob is also the co-host of Invest Like a Billionaire, a podcast dedicated to educating investors on the power of private alternatives. Bob has a background in tech startups, a history of overcoming financial setbacks, and a passion for helping investors diversify their portfolios beyond traditional markets.

    The conversation delves into Bob's book Invest Like a Billionaire and explores the world of alternative investments. Bob shares how he transitioned from losing everything in the dot-com crash and the financial crisis to discovering private alternatives, which offer higher yields, less volatility, and unique investment opportunities. He explains why billionaires invest 50-60% of their wealth in private markets, and why average investors can benefit from similar strategies.

    Bob's insight provides a clear roadmap for law firm owners and high-income professionals looking to protect and grow their wealth in a volatile financial environment.


    What you'll learn in this episode:

    1. The Billionaire Investment Strategy
      - Why billionaires invest 50-60% of their wealth in private alternatives, not the stock market
      - How private investments offer superior returns with less volatility

    2. Understanding Alternative Investments
      - How private credit, real estate, and private equity differ from traditional stocks and bonds
      - Why private credit can provide higher yields and stable cash flow

    3. Why You Should Avoid DIY Investments
      - Why the DIY real estate or small business investment isn't part of the "alternative" world
      - The advantages of professionally managed, diversified private funds

    4. The Power of Diversification in Private Markets
      - How building a portfolio of uncorrelated assets can protect you from market volatility
      - Bob's "Billionaire Portfolio" strategy that balances risk with high returns

    5. The Role of Natural Resources in Your Portfolio
      - Why energy investments are a great hedge against inflation and market downturns
      - Why now is a generational opportunity in energy




    Resources:
    Website: aspenfunds.us
    LinkedIn: linkedin.com/in/bobfraser10/
    Facebook: facebook.com/aspenfunds



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW
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    26 m
  • From SEO to GEO: The Next Shift in Legal Marketing with Stuart Foster

    From SEO to GEO: The Next Shift in Legal Marketing with Stuart Foster
    Apr 10 2026
    Welcome to episode 326 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Stuart Foster, fractional CMO and marketing transformation expert. Stuart works with law firms through his company, Law Firm Fractional CMOs, helping firms turn outdated marketing systems into scalable growth engines by combining executive-level marketing leadership with modern digital strategy.

    The conversation focuses on how AI and generative search are transforming the legal marketing landscape. Stuart explains why many firms are still operating with a marketing model built 20 years ago around broadcast media, PPC, and traditional SEO. With the rise of AI tools like Google Gemini and conversational search, potential clients are researching attorneys differently, often finding answers directly through AI summaries instead of clicking through search results.


    What you'll learn in this episode:
    1. Why Many Law Firm Marketing Models Are Outdated
      - How many firms still rely on a marketing structure built around traditional media
      - Why today's digital environment requires a more integrated and adaptive strategy

    2. The Rise of Generative Search
      - How tools like Google Gemini are changing the way potential clients search for lawyers
      - Why "zero-click search" is reducing the number of people clicking through to websites

    3. What Generative Engine Optimization (GEO) Means for Law Firms
      - Why appearing in AI-generated answers requires more than ranking in search results
      - How a firm's overall digital footprint influences AI recommendations

    4. Smarter Marketing Through AI Tools
      - How modern tools can audit websites, identify keyword gaps, and generate optimized content
      - Why these tools allow firms to implement strategies faster than traditional SEO methods

    5. The Only KPI That Truly Matters
      - Why impressions, clicks, and traffic are indicators, not the final result
      - Why law firms should ultimately measure marketing success by signed cases per month




    Resources:
    Website: lawfirm-cmo.com
    LinkedIn: linkedin.com/in/hstuartfoster Facebook: facebook.com/profile.php?id=61576919995052



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW
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    29 m
  • Why AI Visibility Is the Next Marketing Battleground for Law Firms with Nick Kringas

    Why AI Visibility Is the Next Marketing Battleground for Law Firms with Nick Kringas
    Apr 3 2026
    Welcome to episode 325 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Nick Kringas, founder of LawShift, a company focused on AI business development for personal injury law firms. Nick previously co-founded ApricotLaw, where he helped generate more than $400 million in revenue for PI firms before pivoting his company to focus on what he calls the "AI visibility reset."

    The conversation explores how AI tools like ChatGPT and Claude are changing the way people find lawyers. Nick explains why the traditional SEO model built around search rankings is giving way to AI-generated recommendations and why many firms that invested heavily in SEO may now be "AI invisible." He also shares practical insights into how law firms can begin adapting their marketing strategies so they appear in AI-driven answers rather than being left behind as the market shifts.


    What you'll learn in this episode:
     1. The AI Visibility Reset
    - How AI is shifting legal marketing from search rankings to AI-generated recommendations
    - Why many firms with strong SEO authority are still invisible in AI results
    2. Why SEO Success Doesn't Guarantee AI Visibility
    - What recent data revealed about law firms showing up in AI answers
    - Why traditional SEO authority does not automatically translate into AI recommendations

    3. How People Are Searching for Lawyers Differently
    - The shift from simple keyword searches to conversational AI questions
    - Why clients increasingly prefer AI-generated recommendations over search results

    4. Building AI Visibility for Your Firm
    - Why a holistic strategy matters more than relying on one tactic
    - Examples of platforms and signals AI systems use when recommending firms

    5. The Advantage of Early Adoption
    - Why the current AI marketing landscape is still wide open
    - How early movers may gain long-term visibility advantages as AI models evolve




    Resources:
    Website: LawShift.ai
    LinkedIn: linkedin.com/in/nickkringas Facebook: www.facebook.com/lawshift Instagram: instagram.com/nickkringas



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    26 m
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I'm not a US based attorney, our BAR has strict rules against some of the marketing practices performed in the US and still, I find a lot of value in some of the episodes.

As I am a corporate lawyer and most epsiodes are with PI practitioners I only listened to some episodes but in general - truly recommended!

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