• [Greatest Hits] An Incremental Approach To Distribution & Product Development with Chris Kirby, Founder at Ithaca Hummus

  • Aug 18 2022
  • Length: 41 mins
  • Podcast

[Greatest Hits] An Incremental Approach To Distribution & Product Development with Chris Kirby, Founder at Ithaca Hummus By cover art

[Greatest Hits] An Incremental Approach To Distribution & Product Development with Chris Kirby, Founder at Ithaca Hummus

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  • Summary

  • In this episode of The Physical Product Movement, Chris Kirby, Founder of Ithaca Hummus, shares the story behind building his hummus company, the value of an incremental approach to wholesale, and how that allowed him to continue to develop his product into a nationwide CPG brand.
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