Summary

In this episode, Mike Keech and Stephen McIvor discuss sustainability in the sporting world with guest Glenn Ashby, a multiple America's Cup winner. They explore the importance of sustainability in the marine industry and the impact of foiling technology on energy efficiency. They also discuss the use of hydrogen and sail technology in the shipping industry and the resurgence of sail technology for reducing fuel burn. The conversation highlights the need for authentic sustainability efforts in sports and the role of foiling transport in the future. They emphasize the importance of taking action for sustainability and doing the right thing for Mother Earth.

Takeaways

• Authentic sustainability efforts are essential in sports, and organisations must go beyond greenwashing and make a real impact.

• Foiling technology in the boating industry can significantly improve energy efficiency and reduce fuel burn.

• The marine industry is exploring hydrogen and sail technology to reduce emissions and improve sustainability.

• The hull design is crucial to the marine industry's energy efficiency and fuel savings.

Pilot Summary:

In the first episode of Gold Diggers: Winning in Sports Business, Stephen McIvor and Mike Keech discuss the importance of collaborations in the sports industry. They explore collaborations that have worked and those that haven't, using examples such as Michael Jordan's successful partnership with Nike and Tiger Woods' unsuccessful collaboration with TaylorMade. The hosts emphasise the significance of likability, authenticity, and long-term vision in successful collaborations. They also discuss the risks and strategies involved in collaborations, as well as the importance of quality and understanding the target audience. The episode concludes with a discussion on future episodes and the importance of building connections through authenticity in collaborations.

Takeaways:

• Successful collaborations require likability, authenticity, and a long-term vision.
• Understanding the target audience and their values is crucial in identifying the right collaboration partner.
• Quality and a strong brand reputation are essential for successful collaborations.
• Risks and strategies should be carefully considered in collaborations.
• Authenticity and genuine connections are key to successful collaborations.