A serial entrepreneur who entered the United States as a refugee from Ukraine at the age of 8, Diana had launched and sold millions of dollars worth of products and services by her early thirties. Today, she is an innovation consultant, leadership development keynote speaker, and New York Times bestselling author whose books have been taught in over 100 universities. And her parents would like you to know that her sister is a doctor. Diana is the author of Go Big or Go Home.

Mentioned on the Show:

• Go Big or Go Home by Diana Kander: https://a.co/d/5x73IOK
• Be sure to listen to Diana’s interview with O’Brien to learn how to receive her book for free
• Diana’s website: https://dianakander.com/
• Learn more about Diana’s other books here: https://dianakander.com/books/
• Jesse Itzler and the Big A## Calendar: https://jesseitzler.com/products/calendar-2024
• Gabrielle Reece on The Joe Rogan Experience: https://www.youtube.com/watch?v=V7HhQhQjC4A

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• Connect with O’Brien McMahon on LinkedIn: https://www.linkedin.com/in/obrienmcmahon/
• Learn more about O’Brien: https://obrienmcmahon.com/
• O’Brien’s new book—How You Become You—is available now: https://a.co/d/22kZ0sV

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Timestamps:
(2:11) - Welcoming Diana.
(3:02) - How does one become an innovation consultant?
(3:44) - What is most misunderstood about innovation?
(6:51) - How do you limit your capacity so you have flex time?
(9:52) - What are examples of your "impossible tasks"?
(13:03) - What makes a person or a pitch memorable?
(15:22) - Can you talk about the level of research you do to prepare for a pitch?
(16:37) - Is that different than the old school build rapport?
(20:49) - How do you balance technical knowledge with relationship building?
(22:49) - What are tips to build trust in high-stakes situations?
(25:04) - What do you say to people who say these methods are cheesy?
(29:01) - How do you avoid starting a meeting by telling them about yourself?
(31:18) - What does it mean to take people on a journey with your pitch?
(33:23) - How important is it to have a global overarching theme?
(34:06) - How do you think about losses?
(36:03) - How do you think about surprise and how important is it?
(37:41) - Can you give examples of ways you’ve used surprise?
(39:16) - Why are 3D objects important?
(42:04) - Is it correct to say you need to be both thoughtful and vulnerable to make it a successful pitch?
(44:04) - How do you keep this fresh without burning out?
(45:28) - How do you guide people through resistance to the GO BIG OR GO HOME method?
(45:59) - What do you say to the person who thinks they’re not creative?
(48:49) - How do you apply these principles in your personal life?
(50:08) - Remember: you want to pitch something that is unique.
(53:43) - Where can people reach you?