In this solo episode, I talk about the value social media brings to B2B start-ups, based on my recent short series for the Forbes Communications Council. You'll learn how to use social media to shorten the sales cycle, drive revenue, attract press, and attract top-tier talent. I hope you enjoy the episode!

Hello hello! Today I'm speaking with fellow brand fan and agency owner Andrew Cambouris, the Head of Creative at his Bay Area-based agency, Contrast Designworks. In this episode, Andrew and I chat about the creative process, how to bring great marketing and brand initiatives to life as an in-house/agency collaboration, and the detailed thought that goes into those photos, videos, and illustrations you see on your favorite branded digital and social channels. This is a great episode for anyone wondering what really goes on behind the scenes as we bring brand campaigns to life.

Everyone is talking about marketing measurement... all the time. That's because no one seems to have perfected it... or have they? In this episode, I meet with Proof Analytics CEO Mark Stouse to talk about how we should be viewing our marketing metrics, and how they can be used to predict future revenue results. I hope you enjoy this very analytic episode!