Getting Past the Premium  By  cover art

Getting Past the Premium

By: Elliot Bassett & Ryan Brott
  • Summary

  • Welcome to Getting Past the Premium, hosted by Elliot Bassett and Ryan Brott! What's different about our podcast? We focus on breaking down problems that advisors face in the risk management industry and talk about solutions that bring value to clients. The industry is changing and clients are expecting more than just shopping their insurance for a cheaper price. Let's get past the premium and talk about truly meaningful solutions!
    © 2024 Getting Past the Premium
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Episodes
  • Focus on the Relationship, Not the Transaction with Brett Young
    Jun 12 2024

    Brett Young, CEO of Erb and Young, joins us to discuss building relationships. A relationship becomes valuable to a client for two primary reasons: trust and access. So how do you build relationships, build your value prop and ultimately build your book of business? Start by building trust and providing access. But then you run into a problem: scale. How do you deliver on trust and access while still being able to scale your business? Listen in.

    Enjoy the episode!

    Episode Links:
    Ellerbrock-Norris: https://www.ellerbrock-norris.com/
    Ellerbrock-Norris Wealth Strategies: https://www.ellerbrock-norris-ws.com/
    Erb and Young: https://www.erbandyounginsurance.com/
    LAUNCH: https://getlaunch.io/

    Elliot Bassett: https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515/
    Ryan Brott: https://www.linkedin.com/in/ryan-brott-cepa%C2%AE-77a278a/
    Brett Young: https://www.linkedin.com/in/brettins/

    This episode is sponsored by LAUNCH.

    In the world of insurance, independent agencies fight to survive. Brokers are forced to compete by blocking markets and bid for the lowest price. Worse yet, the industry is fragmented.

    Agencies find it difficult to collaborate across division on the same client. Millions of dollars in potential revenue are left on the table. And agency owners lie awake at night wondering how to scale.

    THAT’S WHERE LAUNCH COMES IN.
    Access the full-revenue potential in your existing book of business. See opportunities other agencies can’t. Offer more value. Gain a competitive advantage in a commoditized market.

    Visit https://getlaunch.io/ to learn more.

    Show more Show less
    45 mins
  • What Daily Non-Negotiables Directly Tie to Growth with Cyrus Jaffery
    Jun 5 2024

    Cyrus Jaffery, Founder and CEO of Jaffery Insurance, grew up in the captive agency model before breaking out to start his own agency. Cyrus joins Elliot this week to talk about what he learned in that captive environment that's created his approach to growth today. They cover "daily non-negotiables" and how they should directly tie to the growth of your agency – and how to ensure your team is living up to your standing of these daily needs. They also cover hiring, training, creating an excellent service model and more.

    Enjoy the episode!

    Episode Links:

    Ellerbrock-Norris: https://www.ellerbrock-norris.com
    Ellerbrock-Norris Wealth Strategies: https://www.ellerbrock-norris-ws.com
    Jaffery Insurance: https://jafferyinsurance.com
    LAUNCH: https://getlaunch.io/

    Elliot Bassett: https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515
    Ryan Brott: https://www.linkedin.com/in/ryan-brott-cepa%C2%AE-77a278a
    Cyrus Jaffery: https://www.linkedin.com/in/cyrus-jaffery-02840365

    This episode is sponsored by LAUNCH.

    In the world of insurance, independent agencies fight to survive. Brokers are forced to compete by blocking markets and bid for the lowest price. Worse yet, the industry is fragmented.

    Agencies find it difficult to collaborate across division on the same client. Millions of dollars in potential revenue are left on the table. And agency owners lie awake at night wondering how to scale.

    THAT’S WHERE LAUNCH COMES IN.
    Access the full-revenue potential in your existing book of business. See opportunities other agencies can’t. Offer more value. Gain a competitive advantage in a commoditized market.

    Visit https://getlaunch.io/ to learn more.

    Show more Show less
    44 mins
  • Advisor vs. Producer: How to Change an Industry's Mindset with Ryan Brott
    May 29 2024

    Are you an advisor or a salesperson? Ellerbrock-Norris' Ryan Brott, Chief Growth Officer, joins Elliot Basset to discuss the difference between the two, the problem that plagues the insurance industry, how to transition to an advisory model, roadblocks along the way and more. Learn how you can step out of a "producer" role and focus on running a business rather than a book of business.

    Enjoy the episode!

    Episode Links:Ellerbrock-Norris: https://www.ellerbrock-norris.com
    Ellerbrock-Norris Wealth Strategies: https://www.ellerbrock-norris-ws.com
    LAUNCH: https://getlaunch.io/

    Elliot Bassett: https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515
    Ryan Brott: https://www.linkedin.com/in/ryan-brott-cepa%C2%AE-77a278a

    This episode is sponsored by LAUNCH.

    In the world of insurance, independent agencies fight to survive. Brokers are forced to compete by blocking markets and bid for the lowest price. Worse yet, the industry is fragmented.

    Agencies find it difficult to collaborate across division on the same client. Millions of dollars in potential revenue are left on the table. And agency owners lie awake at night wondering how to scale.

    THAT’S WHERE LAUNCH COMES IN.
    Access the full-revenue potential in your existing book of business. See opportunities other agencies can’t. Offer more value. Gain a competitive advantage in a commoditized market.

    Visit https://getlaunch.io/ to learn more.

    Show more Show less
    38 mins

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