Reclaiming flowers that have disappeared from perfumery 

10 years ago, L'Occitane embarked on an extraordinary quest: to recover the essence of flowers forgotten by the world of perfumery. 

To recapture their fragrance, the brand set up an unprecedented collaboration of experts: researchers, ingredient producers, perfumers... The adventure began! What criteria would be used to select these flowers? And when this was possible, how would their supply chain be re-established? How could their delicate essence be extracted? In short, how could they be reinvented?

In this podcast by L'Occitane en Provence in collaboration with Louie Creative, let's listen to those who have worked to bring these forgotten flowers back to Perfumery.

🎤🎤 Clara Baillot wrote and narrated this episode. 

Blanche Martin is in charge of production. 

Mari Jaworski was in charge of editing, sound direction and mixing. 

The original music was composed by Marine Quéméré. 

Thanks to Anne-Sophie Bouville, Jean-Charles Lhommet, Jean-Pierre Pavier, Romain Pochet and Virginie Albelda for their contributions.

“Inoubliables” is a podcast by L'Occitane, produced by Louie Creative, Louie Media's content agency. 🎤🎤

⭐️⭐️And if you enjoyed this wonderful story, the best way to support the podcast is to tell others about it.

Simply by sharing the listening link, which you can find in the episode description. You can also leave stars and comments. 

Thank you very much! ⭐️⭐️

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Noble Epine, also known as hawthorn, a pungent and seductive flower, tells us her story.

Its delicate white flowers stand next to the fierce thorns that cover its branches. Both gentle and prickly, its characteristics immediately appealed to L'Occitane en Provence !

Listen to how Noble Epine was harvested and its essence captured to perfume you throughout the day...

🎤🎤 Lou Howard interpreted Noble Epine.

Juliette Fayet and Léa Rouaud wrote this episode. Léa Rouaud is also in charge of the artistic direction and interpretation of the actresses.

Blanche Martin is in charge of production. 

Antonin Léger was in charge of editing, sound direction and mixing. The original music was composed by Marine Quéméré.

“Inoubliables” is a podcast by L'Occitane en Provence, produced by Louie Creative, Louie Media's content agency. 🎤🎤

⭐️⭐️ And if you like this beautiful story, the best way to support the podcast is to tell others about it.

Simply by sharing the listening link, which you can find in the episode description. You can also leave stars and comments. 

Thank you very much! ⭐️⭐️

Hosted on Acast. See acast.com/privacy for more information.

In this episode, you're introduced to Melilot, or “Sweet Clover”.

Associated with delicacy and care, this flower is nevertheless fairly common.  It can be found on roadsides and the edges of sunny forests. It can be recognised by its long clusters of yellow flowers resembling pretty little bells, and its surprising fragrance.

Its magical virtues are even said to have the power to soothe the hearts of the melancholy... With L’Occitane en Provence, come and discover this flower with a thousand facets!

🎤🎤 Audrey Pirault interpreted Mélilot.

Juliette Fayet and Léa Rouaud wrote this episode. Léa Rouaud is also in charge of the artistic direction and interpretation of the actresses.

Blanche Martin is in charge of production. 

Antonin Léger is in charge of editing, sound direction and mixing. The original music was composed by Marine Quéméré. 

Inoubliables is a podcast by L'Occitane en Provence, produced by Louie Creative, Louie Media's content agency. 🎤🎤

⭐️⭐️ And if you like this beautiful story, the best way to support the podcast is to tell others about it.

Simply by sharing the listening link, which you can find in the episode description. You can also leave stars and comments. 

Thank you very much! ⭐️⭐️

Hosted on Acast. See acast.com/privacy for more information.