“We’ve just had to get our name out there and stop being afraid of saying, ‘We are first generation farmers. I know we’re new but we have some phenomenal products.’ It’s become an education process for us to educate others on, honestly, what little we do know and it’s been a confidence thing. I had to be confident to say, ‘Hey, I raise livestock and I grow some phenomenal products. Would you like to try them?’”

Join us in this inspiring episode of Farming on Purpose and get up and close with Shohni Christensen, a newcomer to the agriculture industry with a great story behind their lifestyle switch. Taking us through her fascinating journey of getting into ag with a few animals for her children getting into 4-H to raising livestock and selling the meat locally and on their website. Shohni also shares about canning and educating others on food storage. Listen in as we delve into the world marketing in agriculture and Shohni is candid about some of her struggles marketing for a small farm.

About our guest: Shohni Christensen, KB Farm And Pantry - Arizona

6 years ago they traded their converse shoes in for cowboy boots. Travis and Shohni had 5 kids, 6 years old and under, and quickly realized how broken our food and education system was. What started out as homeschooling and homesteading, it quickly turned into farming and regenerative agriculture. With little knowledge about growing crops or raising livestock, they quickly started growing their farm. It didn’t take long before they knew where they called home couldn’t be home for much longer. They took a leap of faith and moved 4 hours away from everything they knew and loved to follow their dreams. With the help and push from their 5 kids, Travis and Shohni started KB Farm And Pantry. Travis, Shohni and their 5 kids pride themselves on the quality of meat they produce at KB Farm.

You can connect with Shohni on her website, Instagram, and Facebook.

At a glance:

• Shohni’s family lifestyle change from converse shoes to cowboy boots.

• Marketing for a small farm.

• Learning and educating others how to create a food reserve.

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About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.

Connect with me on Instagram, Facebook, and TikTok.