I read It’s Easier to Succeed Than to Fail to share the essential lessons from the founder of Chick-fil-A. S. Truett Cathy was founder and chairman of Chick-fil-A, Inc. Cathy started the business in 1946, when he and his brother, Ben, opened an Atlanta diner known as The Dwarf Grill (later renamed The Dwarf House®). Through the years, that restaurant prospered and led Cathy to further the success of his business. In 1967, Cathy founded and opened the first Chick-fil-A restaurant in Atlanta’s Greenbriar Shopping Center. Lessons from It’s Easier to Succeed Than Fail: * Things don't happen by chance, they happen by choice. Associate with winners and those with great attitudes. "Associate yourselves only with those people you can be proud of, whether they work for you or you work for them." "A less qualified individual with a good attitude would be more welcomed at my company than a highly talented individual with a bad attitude."* Generosity and care for others, even amidst business challenges, is essential. Truett was deeply moved and inspired by Gene, a blind and deaf boy he helped on a flight, saying "If I ever felt, or feel sorry for myself, I turn my thoughts to that courageous boy." "As we blessed others, we ourselves were blessed in fulfillment of Proverbs 11:25 'He who waters will also be watered himself.'"* Every problem has a solution if you persevere and get creative. When faced with shortages of building supplies after WWII, Truett said "I couldn't wait for five or six months. Ben and I had to get that building up so we could start earning a living." He drove to small towns to buy nails and scavenged wood from torn down buildings, doing whatever it took to finish construction.* Consistency is the most important aspect of business, especially in food service. "The friendliness of the staff, the expression on your face, paying attention to their special requests - all these are extremely important. People don't always go out to eat because they're hungry. They may be simply looking for fellowship or a pleasant experience."* Crisis is an opportunity in disguise. Get away from problems to find solutions. Faced with the company's first sales decrease in 1982, the executive team went on a retreat to refocus on their purpose. "As I've learned so often in life, people need to get away from a problem in order to solve it. Sitting in the midst of the trouble only makes people more conscious of the negative forces."* Craft a meaningful corporate purpose that honors God and influences others. Profit and purpose can coexist. The team developed this purpose statement: "To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A." "We wanted to be faithful to our statements, but we also were in business to make a profit. I knew the two could work together."* Stay closed on Sundays out of spiritual principle, even if it seems illogical from a business perspective. "It was just a principle that I stand very firmly on for my business... We find closing on Sunday attracts those people who give attention to spiritual growth and are family oriented."* Embrace the power of integrative thinking - face tensions and find creative resolutions that contain elements of each side. Chick-fil-A could have expanded more rapidly through franchising or going public, but Truett decided to grow slowly, stay private, and focus on people over profits. This allowed them to be extremely generous in unconventional ways.* Success takes time and persistence, like the Chinese bamboo tree that shows no growth for 4 years then shoots up 90 feet in 6 weeks. "Life is much akin to the growing process of the Chinese bamboo tree. It is often discouraging. We seemingly do the right thing, and nothing happens. But for those who do things right and are not discouraged and are persistent, things will begin to happen. Finally, we begin to receive the rewards."* It truly is easier to succeed than to fail if you do things right. "May I assure you, who are kind enough to read this book, that it is indeed easier to succeed than to fail. That it takes time to succeed and time to fail, but more time to fail than to succeed."Truett Cathy's remarkable life and leadership demonstrate the power of uncompromising commitment to faith, generosity, relationships, and a higher purpose beyond profits. His legacy inspires us to lead organizations that honor God and serve people with consistency and care.Books: * It's Easier to Succeed Than to Fail (1989) * Eat Mor Chikin: Inspire More People (2002) * It's Better to Build Boys Than Mend Men (2004) * How Did You Do It, Truett?: A Recipe for Success (2007) * Wealth, Is It Worth It? (2011) * The Generosity Factor: Discover the Joy of Giving Your Time, Talent, and Treasure (2002)Timestamps: * 0:00 Introduction* 7:24 Things don't happen by chance, they happen by choice* 12:00 Generosity and care for others is essential* 31:00 ...
