• Episode 18: Interview w/Dr. Jennifer Black, Author of Branding Trust: Advertising and Trademarks in Nineteenth-Century America

  • Mar 14 2024
  • Length: 47 mins
  • Podcast
Episode 18: Interview w/Dr. Jennifer Black, Author of Branding Trust: Advertising and Trademarks in Nineteenth-Century America By cover art

Episode 18: Interview w/Dr. Jennifer Black, Author of Branding Trust: Advertising and Trademarks in Nineteenth-Century America

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  • Summary

  • In this episode Intellectual Capitalist founder, Tony D'Angelo, interviews Dr. Jennifer Black, associate professor @ Misericordia University (PA) and author of Branding Trust: Advertising and Trademarks in Nineteenth-Century America (U Penn Press). Together they explore how the IP of Trademarks where foundational in building trust in the late 1800's and into the early 1900's of America.

    To learn more about Jennifer's work please visit https://jennifermblack.org/ and to save 30% off your copy of the book simply click here https://www.pennpress.org/9781512825008/branding-trust/ and use the promotional code: PENN-JMBLACK30
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