Welcome to the Pearls of Wisdom podcast. Today, we have a fantastic guest, Kate Marks of Marks of Design, a well-known jewelry store that specializes in custom jewelry design in Shelton, Connecticut.

Kate will be pulling back the curtain on her most successful marketing events to give you an inside look at what it takes to spark interest, drive sales, and leave a lasting impression on your customers.

Have you ever wondered how to host successful online auctions? Kate shows how platforms like Facebook Live can be your best friend when it comes to connecting with customers in real-time.

She also mentions how you can use these using social media to promote your event. Everyone’s already doing it but Kate knows how to do it RIGHT. Some of her most innovative events are ladies’ nights, wish list extravaganzas, and even whiskey and rocks nights. Plus, she’ll tell us all about the heartwarming diamond dig event that’s not only fun but also gives back to the community.

Speaking of fun, she also recounts a thrilling encounter with a film crew reenacting a jewelry robbery in her store! What exactly happened there? You have to find out!

We know you’re also curious about her staffing strategies. Discover how she manages to maintain a welcoming environment for customers while fostering a close-knit, family-like atmosphere among her employees.

Oh, and did I mention the national rarities event? It also attracts new customers from far and wide. You won’t want to miss hearing how Kate Marks does that.

So, if you’re ready to learn from one of the best in the business and learn the right way to market your jewelry, then grab a seat and tune in now! Kate Marks is about to drop some serious pearls of wisdom, and you won’t want to miss a single one!

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

https://southernjewelrynews.com/podcast

Subscribe on your favorite podcast platform:

• Apple Podcast = https://podcastsconnect.apple.com/my.-..

• Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-..

• iHeartRadio = https://www.iheart.com/podcast/263-pe...

• Spotify = https://open.spotify.com/show/6IU1OHw...

• Google Podcast = https://podcasts.google.com/feed/aHR0...