• Ep.20-Jump Series: Top 8 Mistakes by Beauty Founders

  • Apr 10 2024
  • Length: 31 mins
  • Podcast

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Ep.20-Jump Series: Top 8 Mistakes by Beauty Founders

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  • Summary

  • In this episode of Jump Series, Rohit Banota shares Top 8 mistakes, early-stage beauty founders make, why is that a mistake, how to avoid the mistake with examples of beauty brands.


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    Timestamps and Key Insights

    01:34.8-Mistake number one, Passion for solution versus the problem.

    05:53.8-Mistake number two, Not validating 3 growth engines

    09:52.5-Mistake number three, Lack of focus: problem, consumer, products, channels

    12:31.1-Mistake number four, Overemphasis on large player

    15:51.8-Mistake number five, Lack of focus on margin and profits

    19:32.7-Mistake number six, Frequent promotions and discounts

    23:10.1-Mistake number seven, Poor understanding of the importance of cash flow

    24:58.6-Mistake number eight, Going to retail too early and il equipped with no strategy


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