Unlock the secrets of financial empowerment with Jen Sincero, the powerhouse behind the "You Are a Badass" series, as she celebrates 10 years of smashing through money taboos and supercharging self-worth. In our candid chat, we crack open the cultural mindset on money, challenging you to embrace abundance and self-love as your new normal. Discover the transformative power of high emotional frequencies and learn how to shift your belief system to see wealth as not just positive but entirely within your grasp.

Jen joins Ruben to share her personal evolution from scraping by to basking in abundance. Their conversation uncovers the importance of differentiating greed from genuine desire, and they arm you with mantras to elevate your financial mindset. Be prepared to confront emotions that have long shaped your money habits and make room for growth and success at every turn.

The journey to badassery is paved with authenticity and resilience, and Jen leads the charge with insights on how to give yourself the green light to go after what you want. We delve into the mental equivalent of a workout—building strength to rebound from life's curveballs faster and with more agility. Be inspired by Jen's own story of vulnerability, and see how it can connect you to a world where your potential is boundless. Tune in to this episode and step into a future where you're not just dreaming of abundance—you're living it.

How does Jen live through love? “Paying attention to how you feel in every moment as best as you can and really making it important, making the most important thing, that you feel good in every moment, because when you're crappy to other people, when you're pushing and shoving to get yours, when you're needing to be right, it doesn't feel good.”

"When you're in fear, when you think rich people suck and are evil, when you think money is really hard to make and you're gonna have to do a lot of stuff you hate doing to make it, that you don't deserve it.”- Jen Sincero

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In this episode, you will learn…

• Shift mindset to attract abundance by focusing on gratitude and positive beliefs about wealth
• Practice self-love and reassess personal beliefs about money through reflective exercises like writing a letter to money
• Overcome limiting beliefs by committing to change and taking action towards financial empowerment
• Cultivate a wealth-positive environment by consuming content that reinforces a positive financial mindset and associating with like-minded individuals
• Embrace authenticity and harness the power of thoughts and emotions to shape a reality filled with limitless possibilities

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"The greatest gift we've been given is the ability to control our thoughts, but we can't really control what we're not aware of."- Jen Sincero

About the guest: Jen Sincero is a #1 New York Times bestselling author, and speaker who’s helped countless people transform their personal and professional lives via her products, speaking engagements, newsletters, seminars and books. Her follow-ups, You Are a Badass® at Making Money: Master the Mindset of Wealth, also a NY Times bestseller, You Are a Badass® Every Day, and Badass Habits are written with the same signature sass, down-to-earth humor and blunt practicality that made You Are a Badass® a beloved bestseller and Jen a celebrated voice in the world of self development.

Follow Jen @jensincero

Learn more at JenSincero.com

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An Operation Podcast original in collaboration with Live Through Love Media