Our guest today is Jessica Nordell, Author and Speaker. In 2021 she published The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias. Jessica has served as a teacher and journalist. She studied Physics at MIT, and holds a degree in physics from Harvard and an MFA in Poetry from the University of Wisconsin-Madison, Find Jessica Online: LinkedIn: https://www.linkedin.com/in/jessica-nordell-48319748/ The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias: https://www.amazon.com/End-Bias-Overcoming-Transforming-Companies/dp/1250186188 Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey everyone. You’re listening to the Happy Market Research Podcast. I’m Jamin Brazil your host. Our guest today is Jessica Nordell, Author and Speaker. In 2001, she published The End of Bias: A Beginning. That will be the topic for today’s episode. Jessica has served as a teacher and journalist. She studied physics at MIT and holds a degree in physics from Harvard and an MFA in poetry from the University of Wisconsin, Madison. Jessica, welcome to the Happy Market Research Podcast. [00:00:32] Jessica Nordell: Thank you so much for having me. [00:00:36] Jamin Brazil: HubUX is a research operations platform for private panel management, qualitative automation including video audition questions and surveys. For a limited time user seats are free. If you’d like to learn more or create your own account visit hubux.com. It is an honor to have you. I’m really excited about jumping into the topic of your book but before we do, I like to provide a little bit of context. Please tell us about your parents, specifically what they did and how that informs what you do today? [00:01:07] Jessica Nordell: That’s such an interesting question. I think it was more- I’ll tell you what my parents did. I think it was actually more kind of their approach to life that really influenced what I did with my own career. My dad is a retired physician. My mom was a counselor before my sister and I were born. Then after we were born, she stepped back from that role and shifted her attention to researching the stock market. She became kind of an auto didact with investments and kind of understanding companies and how to make sense of companies stock performances. That became her kind of main activity as we were growing up. I think it was really my parents kind of spirit of curiosity that really influenced my choices in my career. There was always this kind of attitude in my house that if you didn’t know something, you should go find out the answer. We have a world book encyclopedia and whenever my sister and I had a question about something in the world, my parents would say, why don’t you go look it up. I think that really fostered my spirit of curiosity and of just like trying to seek out answers all the time. Which then became my career really as a journalist. That’s what we do. We try to uncover what’s really going on and try to understand a particular issue from all angles. [00:02:40] Jamin Brazil: What year did your mom make the career shift to stock analysis? [00:02:45] Jessica Nordell: I think it would have been sort of the early 80’s. [00:02:49] Jamin Brazil: This is pre-E trade by a long shot? [00:02:53] Jessica Nordell: Yes. Yes. She would go to the library in downtown Green Bay where I grew up. Green Bay, Wisconsin. Look at Morningstar reports, like thick books of stock reports and kind of pour over them and study them. Yes. It was before- yes before things became a lot simpler via the internet. [00:03:11] Jamin Brazil: Maybe even more complex in the same breath. For me, it brings back this memory of my late grandfather. He and I on Saturday- Sunday excuse me. Sunday mornings we would look at the paper and track specific stocks using graph paper. You could see the historical framework. [00:03:24] Jessica Nordell: Really. [00:03:28] Jamin Brazil: Yes. Over time and we have literally still I have journals upon journals of stocks that we would track. Some as hobbyist and some as actual investments. Which is kind of interesting. There was like a vicereines that you connected to the companies back in those days. That I think in a lot of ways the digitalization of that process has sort of has really removed that. Or maybe it’s just me being a little ...
