My guest today is Anne Beall, Founder and CEO of Beall Research. Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today’s top brands. Anne holds a Ph.D. from Yale and has worked at Boston Consulting Group and National Analysts. Find Anne Online: LinkedIn: https://www.linkedin.com/in/annebeall/ Website: https://beallrt.com/ Strategic Market Research: A Guide to Conducting Research that Drives Businesses: https://www.amazon.com/Strategic-Market-Research-Conducting-Businesses/dp/B0BMSNY2C2/ref=sr_1_1?crid=35L8235YT857C&keywords=strategic+market+research&qid=1669655461&sprefix=%2Caps%2C114&sr=8-1 Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jam Brazil: Hi, I’m Jamin. You’re listening to the Happy Market Research Podcast. Our guest today is Anne Beall, founder and CEO of Beall Research. Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today’s top brands. Anne holds a PhD from Yale and has worked at Boston Consulting Group and National Analysts. Anne, thank you very much for joining me on the Happy Market Research podcast today. [00:00:27] Anne Beall: Well thank you for having me. I feel so happy just being here. [00:00:35] Jam Brazil: The Michigan State University’s Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online and part time online. New for 2022, if you can’t commit to their full degree program simply begin with one of their three core certifications. Insights design or insights analysis. In addition to the certification all the courses you complete will build towards your graduation. If you’re looking to achieve your full potential check out MSNU’s program at B-R-O-A-D.msu.edu/marketing. Again, B-R-O-A-D.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questions and surveys. For a limited time user seats are free. If you’d like to learn more or create your own account, visit hubux.com. Now you’ve been on the show before first in April 19, 2019. And later you covered one of my favorite episodes which was a discussion on what makes a good story. I know it’s crazy. Today we’re going to be talking about emotions. Specifically the role of emotion as it relates to brand, but before we do I want to talk a little bit about you being an author. So you are a prolific writer. You have six published books, including Strategic Market Research which is a guide to conducting research that drives businesses. And one of my favorites, Community Cats, a journey into the world of Feral Cats. What are you working on now? [00:02:21] Anne Beall: Well I have just released a book called Only Prince Charming Gets to Break the Rules. Gender and rule violation in fairy tales and life. So that’s a good Christmas gift for your daughters. But that’s one where we analyze fairy tales. We looked at 200 ...
