Emphasizing the importance of investing in data integrity, developing a stable sales funnel, and using intelligent ads to counter the impact of market forces.

In this episode, Jordan West and Charley T, founder of Disrupter School dig into the complexities of data integrity in marketing, the impact of customer lifetime value and customer loyalty, and the optimal ways to approach Facebook ads for sustainable growth. They explore the subtle nuances of performance marketing, unpacking the myths surrounding customer loyalty, and stressing the importance of understanding the "whys" behind marketing strategies.

Listen and learn in this episode!

Key takeaways from this episode:

• Understanding data integrity is crucial for marketing, as focusing solely on efficiency without considering data integrity can lead to unstable cash flow for businesses.
• The 4 PI framework emphasizes a shift in understanding the marketing funnel, and the significance of organic content and customer-generated content in driving conversions.
• Customer loyalty may be considered a myth, and profitability often comes from second and third transactions, so focusing on the blended CPA for sustainable growth is important.
• Providing comprehensive education and offering master classes through platforms like Marketing Max, heat map, and Dora Denny can add value to businesses.
• Shifting the focus from just Facebook ads to offering proactive services to assist brands beyond advertising can have a positive impact on client discussions and the churn rate.

Recommended Tools/App:

Shopify: https://www.shopify.com/

Today’s Guest:

Charley Tichenor IV, the founder of Disrupter School and a seasoned media buyer with over a decade of experience. As an expert in marketing and data integrity, Charley delivers valuable insights into data-driven marketing strategies, addressing issues of data integrity, sustainable growth, and the impact of market forces on performance metrics. Charley T. is also connected to Disrupter School and is active on social media, offering comprehensive education and industry master classes through Marketing Max, heat map, and Dora Denny.

Connect and learn more about Charly T and Disrupter School:

LinkedIn: https://www.linkedin.com/in/charleytichenoriv/

Website: https://www.thedisrupterschool.com/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit