• Ep. 5 Harvard Business School's Eva Ascarza

  • Dec 13 2023
  • Length: 43 mins
  • Podcast

Ep. 5 Harvard Business School's Eva Ascarza By cover art

Ep. 5 Harvard Business School's Eva Ascarza

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  • Summary

  • Brett talks to Eva Ascarza about her paper “Retention Futility: Targeting High Risk Customers Might be Ineffective,” published in JMR in 2018. Eva is the Jakurski Family Associate Professor of Business Administration at Harvard Business School. She is a co-founder of the Customer Intelligence Lab at the D^3 Institute at HBS, and she is an expert on customer management. Share your thoughts about the show at HIWTpod@gmail.com -- Brett and Karen would love to hear from you!
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