In this episode, I break down eight marketing and growth principles for business. They include the following:

· Delay gratification. Invest in audience, content, and long-term brand equity over vanity metrics or quick cash-outs.

· Give more than you get. Maximize consumer surplus to encourage word-of-mouth and grow CLTV.

· Attention & trust compound faster than revenue. They are like gold in this new digital economy. Optimize for both.

· Business continuity is predicated on genuinely loving customers. Anything less than a raving brand advocate is a loss.

· Choose to excel–not to compete. If you remain radically focused on excellence, the competition becomes irrelevant.

· Make offers, craft messaging and provide so much excess value that it’s impossible for prospects to say “no.”

· Attention has shifted toward micro-content and multimedia. Understand how to use podcasts, YouTube, and Shorts.

· To scale, identify your constraint(s), look at: sales (new business volume), CLTV (increasing yield), and retention (reducing churn). Identify the weak link, fix it, then optimize the others.

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📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR

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🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5

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🧠 𝗝𝗢𝗜𝗡 𝗪𝗔𝗜𝗟𝗜𝗦𝗧 - 𝗡𝗘𝗢𝗖𝗢𝗥𝗘'𝗦 𝗦𝗠𝗔𝗥𝗧 𝗘𝗔𝗥𝗕𝗨𝗗𝗦: https://beta.neocore.tech/michael

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