Overview

Episode 3 of #Employer Branding: The Inside Podcast is live, everyone!

This time around, we had the pleasure of speaking with Reiner Kriegler, Founder and CEO DEBA - Deutsche Employer Branding Akademie. And it was such an insightful discussion about what employer branding is and want isn’t. We also talked about fostering #transparency by transforming career sites into active employee-candidate hubs, but also about what it means to search for “truffles” instead of ‘mushrooms” when building your employer brand.

What you’ll learn by listening

• How the fusion of HR and brand strategy led to the making of employer branding

• How leaders and HR professionals perceive employer branding

• Myth debunked: Employer branding is NOT marketing

• How good employer branding is identity-based

• How ‘truffles’, not ‘mushrooms’ make up a genuine employer brand

• Foster transparency by transforming career sites into active employee-candidate hubs

• The long, hard way is the only way to build a strong employer brand

• The effectiveness of honesty, the key to employee retention

About DEBA - Deutsche Employer Branding Akademie

DEBA advises and accompanies companies on their way to becoming measurably successful employer brands with the same enthusiasm with which it trains people who are interested in employer branding.

The DEBA mission: to strengthen the future fit of organisations. We make employers more successful by identifying the core of their identity, making it tangible both internally and externally, and enabling them to align themselves with it in order to secure their future.