• Employer Branding T.I.P S07Ep.02 | “Connecting product branding with employer branding to build an inspired culture”, with Antonia Sutter, Co-Founder and Managing Director @Carry-On Publishing GmbH

  • Mar 8 2023
  • Length: 33 mins
  • Podcast

Employer Branding T.I.P S07Ep.02 | “Connecting product branding with employer branding to build an inspired culture”, with Antonia Sutter, Co-Founder and Managing Director @Carry-On Publishing GmbH By cover art

Employer Branding T.I.P S07Ep.02 | “Connecting product branding with employer branding to build an inspired culture”, with Antonia Sutter, Co-Founder and Managing Director @Carry-On Publishing GmbH

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  • Summary

  • Overview

    In the 2nd episode of the new series, we met with Antonia Sutter, Co-Founder and Managing Director, at Carry-On Publishing to talk about how #employerbranding is done in creative industries. We also talked about #creativity, building an inspiring #culture, product branding, the importance of making mistakes, and learning from them, and a lot more.

    What you’ll learn by listening

    • Insights on building an inspiring company culture

    • Making mistakes & learning from them: the key to a healthy workplace

    • How product branding & employer branding blend together

    • How people become brand ambassadors when given the right resources

    • The impact of trends happening in the workplace

    About Carry-On Publishing

    Carry-On Publishing (COP) is a media house for purely digital magazines and storytelling studio based in Berlin. Founded and self-financed in 2013 by Theresa Neubauer, Alex Sutter and Antonia Sutter, COP is independent and not part of a large media company.

    “Our goal is to offer our readers content of the highest quality. At the same time, we would like to enable our partners to use sustainable communication for brand building, brand maintenance and products that convince.”
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