• E129 - AI in Sales and Marketing - Emma Storbacka

  • May 22 2024
  • Length: 2 hrs and 4 mins
  • Podcast

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E129 - AI in Sales and Marketing - Emma Storbacka

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  • Summary

  • Join us on the AIAW Podcast Episode 129 as we welcome Emma Storbacka, Group CEO at Avaus, a leading boutique consultancy. Emma, with a rich background in digital transformation and consultancy, including her early career at Capgemini Consulting, provides invaluable insights into digital marketing, AI's role in marketing, and leveraging customer data. She discusses significant shifts in digital marketing strategies, AI's expected transformation of the industry, and strategies for scaling sales automation. Additionally, Emma explores how consultancy roles have evolved with digitalization and AI, shares predictions on future trends shaping marketing, sales, and service, and offers advice for leaders. Finally, we consider AGI's potential impacts on our world, pondering a utopian or dystopian future. Tune in for a comprehensive discussion with one of the industry's foremost leaders.

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