• E12. Cass Dimicco, Video: Building A Jewelry Brand Loved By Instagram's Tastemakers (Dua Lipa, Hailey Bieber, Kylie J), The Backend Of A Brand, Thinking Beyond Direct To Consumer

  • May 24 2023
  • Length: 50 mins
  • Podcast

E12. Cass Dimicco, Video: Building A Jewelry Brand Loved By Instagram's Tastemakers (Dua Lipa, Hailey Bieber, Kylie J), The Backend Of A Brand, Thinking Beyond Direct To Consumer By cover art

E12. Cass Dimicco, Video: Building A Jewelry Brand Loved By Instagram's Tastemakers (Dua Lipa, Hailey Bieber, Kylie J), The Backend Of A Brand, Thinking Beyond Direct To Consumer

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  • Summary

  • Stylist and jewelry designer Cass DiMicco quit her 9-to-5 job as an assistant buyer in the fashion industry to become a full-time content creator and start the jewelry brand Aureum Collective, which quickly became a favorite among A-listers such as Hailey Bieber and Bella Hadid. Cass reveals her best tips for going from a corporate job to become a full-time content creator and her tips to go from creator to start your own brand. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Cass: http://www.instagram.com/cassdimicco Topics 00:00 Intro 00:32 Living in Miami 03:11 Fashion in New York 05:48 Corporate America in the fashion industry 09:23 Side hustling 11:39 Dealing with judgment 16:23 STAY OUT of your bubble 18:06 Creating Hollywood's favorite jewelry brand, Aureum 22:08 The backend of a brand 23:29 Cass's lifestyle 25:11 Challenges and opportunities as a creator-led brand 29:44 Building a team 34:38 Bella Hadid’s stylist reaching out and A-list celebs wearing your brand: what effect does it really have? 39:08 How gifting works 42:16 Thinking beyond Direct To Consumer / DTC Learn more about your ad choices. Visit megaphone.fm/adchoices
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