In this episode I talk about the Law of Advertising rom 22 Immutable Laws of Branding, and why advertising is the new defence spending. There are elements of this that I'm not 100% in on - mainly that the only thing advertising is good for is to keep the competition at bay rather than anything more positive than that... but there you go, can't agree with them all!

You can read more about the 22 Immutable Laws of Branding. Check it out on Amazon.

And if you're a drinks brand looking to scale, and you're in need of some creative help to do so - get in touch: pienopienopieno.com

Hosted on Acast. See acast.com/privacy for more information.

Tom Whiteley is General Manager at Henners in East Sussex, tasked with growing the brand in an emerging market. While we are all starting to hear about English wine, it's still a little baby and we're right at the beginning of the category's potential. For English Wine Week, I chat to Tom about what that's like, the recent work we've done together in moving the Henners brand along, and get his invaluable take on how you build and grow a brand in indies, on-trade and national retail, while staying true to your brand principles. He also shares a few pointers on how to successfully work with an international distributor.

Tom really knows his stuff, and above all else he's just a good bloke. Give it a listen, drink it up, and let us know what you think!

Henners: www.henners.com

UnBarred Instagram: instagram.com/hennersvineyard

Find us on Instagram: www.instagram.com/pienopienopieno

Hosted on Acast. See acast.com/privacy for more information.

In this episode I talk about the Law of Publicity from 22 Immutable Laws of Branding, and why the birth of a brand is achieved through publicity ... yes PR! ... and not advertising. It's one of those laws that I hate to admit, but when you get to grips with it makes total sense.

Find yourself an angle and get others talking!

You can read more about the 22 Immutable Laws of Branding. Check it out on Amazon.

And if you're a drinks brand looking to scale, and you're in need of some creative help to do so - get in touch: pienopienopieno.com

Hosted on Acast. See acast.com/privacy for more information.

Cuckoo Gin is an up-and-coming northern powerhouse of a brand. Born in the peak of the Gin boom, but where others failed and faltered, these guys stuck it out, with an exceptional product, eye-catching brand decisions, and a whole heap of grit.

I talk to Mark and Tom about how it all got started, the ups and downs of the early days, and the advise they'd give to those trying to start out in today's market. We talk about the importance of authentic passion and unwavering persitence when trying to build a brand. The guys are so knowledgable about not only their product, but the market and the ins and outs of brand-building. They've got SO much gold to share so make sure you drink it up!

Cuckoo Instagram: https://www.instagram.com/cuckoogin/

Cuckoo Website: https://brindledistillery.co.uk/

Find us on Instagram: www.instagram.com/pienopienopieno

Hosted on Acast. See acast.com/privacy for more information.

The first in the Brand Basics solo shows - I talk about the Law of Expansion and Contraction and why focus or lack thereof if key to whether you're creating a strong brand or hurting yourself in the long run.

I hope you don't mind these solo episodes, they're a bit self-indulgent and allow me to geek out a little. Let me know what you think and if you hate them or not...

You can read more about the Law of Expansion in the 22 Immutable Laws of Branding. Check it out on Amazon.

If you're a drinks brand looking to scale and need creative help to do so - get in touch: pienopienopieno.com

Hosted on Acast. See acast.com/privacy for more information.

Jordan Mower is the founder and head brewer at UnBarred Brewery in Brighton. I talk to Jordan about how he got started and the challenges of scaling a beer brand in the competitive world of craft. We dive into how you build a brand with an honest sense of place and a connection to the local community, whilst retaining ambition beyond the city walls and avoiding the trappings of small-town thinking. Jordan is full of passion and ethusiasm for what he does - the product, the brand and the business he's building. There's tonnes to learn from here so drink it up.

UnBarred Brewery: https://www.unbarredbrewery.com/

UnBarred Instagram: https://www.instagram.com/unbarredbrewery/

Find us on Instagram: www.instagram.com/pienopienopieno

Hosted on Acast. See acast.com/privacy for more information.