In episode 127, Chris Butterworth stops by to shed light on the critical yet often overlooked topic of digital sustainability.

Chris discusses the importance of education around digital sustainability and strategies to impact change and the carbon footprint of your company.

He also addresses how to engage people in caring about their digital footprint and the environmental impact of LLMs and Generative AI. He shared his thoughts on the responsibility of large companies in reducing their digital footprint.

(0:00) Intro

(1:53) Defining Digital Sustainability

(3:43) Education in Digital Sustainability

(5:15) Regulations Around Digital Carbon Footprint

(6:50) How to Fight for Change in the Digital Landscape

(10:46) What Responsibility Do Large Companies Have in Improving Our Digital Footprint?

(13:35) Who are the People at Organizations Launching Reduction Initiatives?

(15:30) How to Implement Sustainability Changes at an Organization

(17:47) How to Get People to Care About Their Digital Footprint

(20:25) The Environmental Impact of LLMs and Generative AI

(23:30) Don’t Feel Guilty

(25:54) Reducing Your Digital Footprint

(27:11) Rapid Fire Rankings

Top 3 of anything:

Music

Family

The Planet

Rank your best SEO marketing win:

Redesigned a website to make it incredibly lightweight which while migrating domain and URLs boosted rankings.

Rank your top 3 SEO tools:

Screaming Frog

Webmaster Tools

Hemingway

Rank your best SEO or trick or tactic:

Focus on conversion over winning traffic.

Rank what you love most about the SEO industry:

It can be used to shorten user journeys.

Rank your top 1-3 marketers:

Tim Frick

Mark Butcher

Tom Greenwood

Rank your best SEO learning resource:

Your own experience.

Rank your top cause or charity:

Big Orange Heart