• Customer Segmentation for eCommerce - Delving Into the Data

  • Feb 7 2024
  • Length: 33 mins
  • Podcast
Customer Segmentation for eCommerce - Delving Into the Data  By  cover art

Customer Segmentation for eCommerce - Delving Into the Data

  • Summary

  • This week Daria & Bel look at the importance of customer segmentation and the different ways to look at your customer data. Also F1 and Taylor Swift. Actually, a lot of F1 and Taylor Swift, and some customer segmentation and data talk. When looking at your data, it's not just LTV or one-time vs. returning customers, you need to look at how customers are engaging across the entire experience. And Lewis moving to Ferrari - what's up with that?!

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