• Customer Lifetime Value to CAC Ratio - The Ultimate Compound SaaS Metric

  • Apr 11 2024
  • Length: 18 mins
  • Podcast

Customer Lifetime Value to CAC Ratio - The Ultimate Compound SaaS Metric By cover art

Customer Lifetime Value to CAC Ratio - The Ultimate Compound SaaS Metric

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  • Summary

  • Dave "CAC" Kellogg and Ray "Growth" Rike discuss the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) Ratio - a metric many consider the ultimate compound metric that investors love.

    During this episode topics covered include:

    • How to calculate Customer Lifetime Value
    • How to calculate Customer Acquisition Cost
    • Benchmarks for LTV:CAC Ratio and the translation to Rate of Return
    • Primary input variables and predictive indicators to optimize LTV:CAC Ratio


    If you have ever heard of the LTV:CAC Ratio or just are interested in some of the details and finer points from CAC and GROWTH - this is a entertaining and information episode!

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