Changing The Industry Podcast  By  cover art

Changing The Industry Podcast

By: David Roman & Lucas Underwood
  • Summary

  • This podcast is dedicated to changing the automotive industry for the better, one conversation at a time. Whether you're a technician, vendor, business owner, or car enthusiast, we hope to inspire you to improve for your customers, your careers, your businesses, and your families.
    © 2023 Changing The Industry Podcast
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Episodes
  • Episode 162 - Lauralee Schmidt on Repair Shop Economics and Social Media Slips
    Apr 29 2024

    Don't get to the end of this year wishing you had taken action to change your business and your life.
    Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

    Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.
    Click here to schedule a free demo: https://geni.us/Shop-Ware

    Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
    Click here to get started: https://geni.us/PartsTech

    Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
    Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros


    In this enlightening episode, hosts Lucas and David welcome Lauralee Schmidt and Savannah Grise at MARS 2024. Savannah touches upon the complexities of offering financing options in the automotive industry, recounting her previous company's challenges with using services like Klarna. The conversation also veers into social media's impact on businesses, as Lauralee expresses her preference for MySpace and the hosts discuss navigating professional and personal accounts online. Moreover, they explore the influence of TikTok on consumer behavior and industry marketing strategies.

    00:00 Picked up a friend at the airport, smelled bad.
    06:12 Opposition to historical tax enforcement brutality.
    11:18 Shop actively uses service information for calibration.
    19:53 Moved to an unfamiliar area, determined to succeed.
    22:07 Full-time online college, work to pay, debt-free.
    27:56 Attend classes to gain coaching credits, crucial.
    36:21 Reluctantly pushed credit card on 18-year-old.
    42:41 J cosmetics faced backlash for undisclosed financing.
    43:40 Avoid interest or face triple the cost.
    50:24 Hiring for a specific job ends in termination.
    54:10 Planned to let him go, discussed replacement.
    01:02:41 Kieran O'Brien's success story in social media.
    01:07:50 Wife listens to the country station with commercials.
    01:12:26 Tomato plants mistaken for marijuana. All good.

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    1 hr and 17 mins
  • Episode 161 - The Realities of Coaching in the Auto Industry & Customer Misconceptions with Matt Wagg
    Apr 22 2024

    Don't get to the end of this year wishing you had taken action to change your business and your life.
    Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

    Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.
    Click here to schedule a free demo: https://geni.us/Shop-Ware

    Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
    Click here to get started: https://geni.us/PartsTech

    Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
    Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros


    In this episode, Lucas and David welcome shop owner Matt Wagg while at Vision 2024. They tackle the stress comparison between running a restaurant and a repair shop, with anecdotes illustrating the humorous yet frustrating aspects of both. Matt shares candid experiences with negative customer reviews, detailing how his approach to addressing issues has evolved over time. The trio also discusses the value of foundational business structures and the benefits of coaching, debating the merits of group versus one-on-one sessions.

    00:00 Recognizing someone's bad behavior without engagement.
    08:41 Identifying process flaws and missed customer qualifications.
    14:28 Resolve the issue with the strategy and respond to the review.
    20:08 Surprised by the call, let it go.
    24:18 Requested business resolution, expressing care and dignity.
    28:23 Negative reviews mainly stem from personal issues.
    35:45 Driver dangerously pulls out into oncoming traffic.
    41:28 Voltage drop testing is crucial for complete circuit testing.
    46:36 Car trouble, customer complaint, communication breakdown.
    49:57 Questioning trustworthiness and sales tactics within a company.
    55:10 Fear of bad reviews from misbehaving customers.
    01:02:12 Reflecting on business growth and leadership challenges.
    01:05:18 New business owner learns structure and coaching.
    01:09:06 Lower-priced group offers a taste of feedback model.

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    1 hr and 14 mins
  • Bonus Episode - Frank Scandura on AutoTechIQ And Enhancing Shop Dynamics
    Apr 17 2024

    Don't get to the end of this year wishing you had taken action to change your business and your life.
    Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

    Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.
    Click here to schedule a free demo: https://geni.us/Shop-Ware

    Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
    Click here to get started: https://geni.us/PartsTech

    Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
    Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros


    Lucas and David welcome the insightful Frank Scandura of Frank's European Service in Las Vegas, NV. Frank, with his rich expertise, introduces a methodical 27-point inspection strategy and underscores the significance of charging for comprehensive services that go beyond the basics, to compensate both customer and service teams fairly. They then get into balancing thorough vehicle inspections with customer accessibility and engagement. They encourage service providers to meticulously review Digital Vehicle Inspections (DVI) for precision, highlighting the correlation between inspection metrics and higher repair approval rates. Lastly, Frank shares his enthusiasm for a new business mapping tool designed to advance the industry, promising future discussions on the tool's impact.

    00:00 Discussion about book impact on business growth.
    03:35 Rocketfield assessment shows visionary potential in a team.
    07:00 Quality shops certified for digital vehicle inspections.
    13:03 Coaches are teaching not to estimate vague requests.
    15:54 Consumer convenience can be risky, like doctors.
    19:54 "Spot check inspections and training for improvement."
    22:55 Check if they opened it, then measure time.
    24:53 Importance of shocks, struts, and filter inspections.
    27:07 Changing industry communication preferences towards text messages.
    33:06 Scanning, testing, repairs, assessment, estimate for car.
    35:10 Paid customer inspections provide valuable car insight.
    36:56 Balancing free and paid car inspections effectively.
    40:25 Admiration for an incredible and successful guy.

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    45 mins

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