Launching your own personal training business requires careful planning and attention to detail. In this episode, host Eddie Lester dives into the six most crucial checkpoints every aspiring personal trainer must address when starting their business.

From naming your business to setting up banking and accounting systems, each checkpoint plays a pivotal role in establishing a strong foundation for your business.

1. Name Your Business:
Discover the importance of choosing a compelling and memorable name for your personal training business. We'll discuss strategies for brainstorming creative names that resonate with your target audience and align with your brand identity.

2. Obtain Insurance:
Learn why obtaining insurance coverage is essential for protecting yourself, your clients, and your business. We'll explore different types of insurance policies, including liability insurance and professional indemnity insurance, and how to select the right coverage for your needs.

3. Choose Your Business Structure:
Understand the different business structures available for personal trainers, such as sole proprietorship, partnership, limited liability company (LLC), or corporation. We'll discuss the advantages and disadvantages of each structure and how to choose the best option for your business goals.

4. Register Your Business:
Explore the process of registering your personal training business with the appropriate government authorities. We'll walk you through the steps to obtain necessary licenses and permits and ensure compliance with local regulations.

5. Set Up Banking:
Learn how to set up business banking accounts to manage your finances effectively. We'll discuss the importance of separating personal and business finances, choosing the right bank, and selecting the appropriate accounts for your needs.

6. Establish Accounting Systems:
Discover the importance of establishing accounting systems to track your income, expenses, and taxes accurately. We'll discuss tools and software solutions for bookkeeping, invoicing, and tax preparation, as well as best practices for financial management.

Whether you're a newly certified personal trainer or an experienced fitness professional branching out on your own, this episode provides invaluable guidance to help you navigate the essential business checkpoints of starting a personal training business. Tune in and empower yourself with the knowledge and tools needed to turn your passion for fitness into a thriving business venture.

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In this episode we delve into the art of closing sales as a personal trainer, unveiling powerful closing statements and techniques to increase your client conversion rate. Whether you're new to sales or a seasoned professional, mastering these closing strategies can take your personal training business to new heights.

Join Eddie Lester as he explores dynamic closing techniques tailored specifically for personal trainers:

• The Direct Close: Cut straight to the point with the Direct Close, a straightforward approach that asks for the sale directly. Discover how to confidently present your offer, address objections, and secure commitments from potential clients.
• The Indirect Close: Employ the Indirect Close to subtly guide clients towards making a decision without exerting pressure. Learn how to leverage storytelling, testimonials, and social proof to create a compelling case for your services.
• The Pro's vs Con's Close: Present clients with a balanced analysis of the benefits and drawbacks of your training programs using the Pro's vs Con's Close. Uncover strategies for framing objections as opportunities and helping clients overcome their reservations.
• The Multiple Option Close: Provide clients with multiple options to choose from with the Multiple Option Close, empowering them to select the package that best suits their needs and preferences. Explore how to customize your offerings, add value, and facilitate decision-making.
• The Hard Close: When it's time to seal the deal, employ the Hard Close—a decisive and assertive approach that leaves no room for hesitation. Discover how to use urgency, scarcity, and persuasive language to motivate clients to take action.

Whether you prefer a direct, indirect, or assertive approach, this episode offers practical insights and actionable strategies to help you close more sales and grow your personal training business. Tune in and discover the power of closing sales statements in driving client conversions, boosting revenue, and achieving your business goals.

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In this episode of the Certified Personal Trainer Podcast, we dive deep into the art of salesmanship in the personal training industry, exploring how different sales personalities can influence client interactions and drive business growth. Whether you're an Instant Friend, a Guru, a Fitness Consultant, a Networker, or a Hard Seller, understanding and embracing your unique sales style can make all the difference in closing deals and building lasting client relationships.

Join host Eddie Lester, a seasoned personal trainer and sales expert, as he explores the distinct characteristics and strategies of each sales personality archetype:

• The Instant Friend: Known for their warmth, empathy, and ability to connect on a personal level, Instant Friends excel at building rapport and trust with potential clients. Learn how to leverage your natural charm and interpersonal skills to create meaningful connections and win over prospects.
• The Guru: With deep knowledge and expertise in fitness and wellness, Gurus position themselves as trusted authorities and advisors. Discover how to showcase your expertise, educate clients, and inspire confidence through thought leadership and tailored solutions.
• The Fitness Consultant: Fitness Consultants take a client-centered approach, focusing on understanding clients' needs, goals, and pain points before offering solutions. Explore how to conduct thorough assessments, provide personalized recommendations, and empower clients to make informed decisions.
• The Networker: Networking is second nature to Networkers, who thrive on building relationships and expanding their professional circles. Uncover strategies for maximizing networking opportunities, leveraging referrals, and tapping into your extensive network to generate leads and referrals.
• The Hard Seller: Bold, persuasive, and results-driven, Hard Sellers excel at closing deals and driving sales conversions. Learn how to overcome objections, highlight the value of your services, and confidently ask for the sale without being pushy or aggressive.

Whether you identify with one sales personality or embody a combination of traits, this episode offers practical insights and actionable tips to help you leverage your individual sales style to sell personal training effectively. Tune in and unlock the secrets to sales success in the competitive world of personal fitness.

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