Sierra Interactive CEO Peter Maglathlin sits with Byron Lazine to discuss his background and preparation for leading Sierra Interactive, the essential tech stack for real estate agents, and nurturing leads through data enrichment. They delve into AI applications, the future of CRMs, and tech to improve communication in home sales. Maglathlin also shares insights on branding, CRM hacks, and how agents can protect their data, emphasizing that Sierra's mission is to enable agents, not replace them. Read the blog referenced by Peter Maglathlin during the interview: https://www.sierrainteractive.com/insights/blog/taking-data-security-and-availability-seriously/ Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe Use discount code BYRON for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine/ Connect with Peter Maglathlin: https://www.linkedin.com/in/peter-maglathlin-75a55915 Timestamps: 00:00–00:53 Intro 00:53 Maglathlin’s background & preparation for leading Sierra Interactive 04:37 What does the agent of change toolbelt/ tech stack look like? 07:28 The core components of a functional & integrated tech stack for real estate agents 09:47 Nurturing leads through knowledge 12:07 Data enrichment (What required data should an agent be collecting on leads) 13:43 “The single biggest missed opportunity has been the existing database…” 14:37 AI applications—including Sierra AI 16:54 The future of the CRM is streamlined, smarter and more user-friendly. 17:27 “Is there anything AI-related that would make your consumer’s experience better…?” 19:17 Maglathlin shares his experience of the home selling process as a consumer 22:30 Tech to improve communication among all the players in a home sale transaction 26:43 The importance of integrations 29:16 What are some people right now that agents listening right now can learn from? 32:05 “For most agents, that branding is not nearly as important as…” 34:41 “Because what you don’t want your agent to do is…” 35:27 CRM hacks: Is there a way agents can protect themselves? 38:24 “What agents should not do is download their data every week…” 41:33 “We’re in the agent enablement business, not the agent replacement business…” ——— BAM PARTNERS 𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/ 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name 𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners 𝐒𝐢𝐞𝐫𝐫𝐚 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞: Solutions That Maximize ROI. SEO powered IDX websites and a predictive CRM driven by marketing automations that help you capture, convert and close. Faster. Let's Chat → https://get.sierrainteractive.com/bam ——— #CRM #BAMinterview #techstack

Sharran Srivatsaa, President of Real, joins Byron Lazine to discuss his unique leadership style, honed through his most recent experiences in the field. In this BAM Interview, he dives deep into practical tactics, including how to address the NAR settlement at listing appointments, the power of “Show, Flow, Demo,” developing a leadership mantra and the best training for real estate agents. Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe Use discount code BYRON for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine/ Connect with Sharran Srivatsaa: https://www.instagram.com/sharransrivatsaa/ Timestamps: 00:00–00:50 Intro 00:50 Sharran Srivatsaa’s leadership style 03:32 Context comes from being in the field right now 04:45 How Sharran addresses the NAR settlement at listing appointments 05:56 Breaking down the three contracts in a real estate transaction 07:43 Answering the question, ‘Do you have any buyers?’ 08:23 Showcasing value in real-time at a listing appointment 09:54 Proof over promise with “Show, Flow, Demo” 11:09 Framework to explain pricing 14:28 Develop a leadership mantra 16:14 Why Sharran has 7 coaches 18:17 The best training opportunity for agents 21:14 The difference between having a script and “doing it naturally” 25:38 Common objections about Real 27:53 What’s going to change post-NAR settlement? 30:00 Google forms are a thing of the past—and possibilities for the future 33:10 Training on Zoom vs. in-person 38:18 How does charisma factor in? 39:35 Sharran’s upcoming TED Talk 42:20 Future for the real estate industry ——— BAM PARTNERS 𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/ 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name 𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners 𝐒𝐢𝐞𝐫𝐫𝐚 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞: Solutions That Maximize ROI. SEO powered IDX websites and a predictive CRM driven by marketing automations that help you capture, convert and close. Faster. Let's Chat → https://get.sierrainteractive.com/bam ——— #SharranSrivatsaa #BAMinterview #Real

Mike Pappas, CEO of Keyes Company, joins Byron Lazine to discuss the future of the American brokerage as well as of national vs local associations, the tie-in agreement, AI assistance, transaction agents, and the real estate industry as a whole. Pappas explains what he means by the "upside down pyramid" while describing his approach to brokerage leadership. Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe Use discount code BYRON for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine/ Connect with Mike Pappas: https://www.linkedin.com/in/mike-pappas-166922a Timestamps: 00:00–00:56 Intro 02:03 “I don’t think you can be in this business if you don’t understand…” 02:52 The upside down pyramid 06:45 “Do you expect more acquisitions of powerful independent brokerages?” 10:31 Still training personally (10-week tour) 12:12 “When you look back over 40+ years…what’s something you’re really proud of?” 14:48 “What do you think the future brokerage looks like…?” 17:02 “Agents are lonely…in a lot of ways.” / The future of local and national associations 18:30 “What’s your take on the local association and the MLS being tied together?” 20:16 Florida agents rep the transaction / Will transaction agents persist moving forward? 22:54 Zillow CEO Rich Barton said, “This is not a radical change.” Do you agree? 26:18 “Have you ever seen a market like COVID?” 28:58 “What are you betting on the next 10 years?” ——— BAM PARTNERS 𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/ 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name 𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners 𝐒𝐢𝐞𝐫𝐫𝐚 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞: Solutions That Maximize ROI. SEO powered IDX websites and a predictive CRM driven by marketing automations that help you capture, convert and close. Faster. Let's Chat → https://get.sierrainteractive.com/bam ——— #brokerage #mls #AI